How To Edit Video Thumbnails

To edit a video thumbnail in Sendspark, open the thumbnail editor from the video edit page (click “Edit thumbnail”) or from the share modal (click “Customize”). From there you can add a text overlay, personalize it with dynamic variables, add the viewer’s logo, select a different preview frame, toggle static vs. animated, and change the colors, the duration badge, and the play button.

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Key takeaways

• Thumbnails show up where the video is shared as a link, in email and in LinkedIn, but not on the video page itself. Your edits carry into those previews.
• You can launch the thumbnail editor two ways: click “Edit thumbnail” on the video edit page, or click “Customize” in the share modal.
• You can add a text overlay (keep it to ~5 words), personalize thumbnails with dynamic variables that map to your contacts (with editable fallback text), and add the viewer’s company logo.
• The Edit Preview tab lets you pick a different frame and toggle static vs. animated; the Edit Styles tab controls colors, the duration badge, and the play button, and these changes affect only that specific video, not your workspace’s global styles. To change the text and banner colors behind a thumbnail caption, see edit thumbnail caption colors.

Congratulations on creating your video! Now let’s make sure you make a great impression when you share it by customizing your video thumbnail!

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Video Thumbnail Overview

Video thumbnails are what show up in emails. They are extremely useful to cut through the noise and capture your viewer’s attention! **Note:**Thumbnails show up where your video is shared as a link, not on the video page itself. That means email, and also LinkedIn, where your customized thumbnail carries into the preview. So when you edit a thumbnail, you’ll see your edits in those places, but not on the video page. For LinkedIn specifically, see tips for sending videos over LinkedIn messages and LinkedIn video comments show GIF thumbnails. We highly recommend customizing video thumbnails because they provide a teaser for your video. You can let your viewer know what this video is about, and why they should click “play!”

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How to Edit Video Thumbnails

Scroll through all of the possibilities below, or skip ahead to learn how to make a specific edit:

• Launch video thumbnail editor
• Add text overlay
• Dynamically personalize thumbnails
• Add viewer’s logo
• Select a different preview frame
• Toggle between “static” or “animated” thumbnail
• Change color theme
• Show or hide the duration badge
• Add/remove play button

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Launch the thumbnail editor

There are a couple of places you can launch the video thumbnail editor. You can use either of these options. (The video thumbnail editor will be the same no matter where you launched it from).

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Option A. Shortcut

• Click on the video edit page for the video you want to share
• On the top right, click the icon for “Edit thumbnail”

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Option B: From the share modal

You can also get to the thumbnail editor from the video share modal. Simply click on the **“Customize”**button on the top right of the video preview in the share modal to launch the thumbnail editor.

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Add a Text Overlay

Start typing right under “text overlay” to add text to your video thumbnail. We recommend keeping this to ~5 words to make it easy for your viewer to see the note in just one glance. Once you start typing, you’ll see the words show up on the video thumbnail preview immediately. If you don’t like the text color or background color, no worries! You’ll be able to change that later.

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Dynamically personalize thumbnails

Let’s say you are sending one video to multiple people, and you want each video thumbnail to show the viewer’s name. You can automatically personalize videos using dynamic variables. Simply select “personalize” and insert the variable that you want to use. When you send your video through your email automation platform of choice, we will map the dynamic variable placeholder in Sendspark to the contact property in your sending platform, so each viewer will see their own name. (Learn how to share dynamic videos) If we can’t get the contact variable for any reason, we will show a fallback variable. For example, “Hi #{{first name}}” would show “Hi there.” To change the fallback variable, simply click on the dynamic variable you’ve inserted, and write in new fallback text.

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Add your viewer’s logo

Want to add your viewer’s logo to the video to make it really pop? Simply search for their company name or domain underLogo Overlay. Once you see their logo, click on it, and it will appear in the top left of the video thumbnail. If you don’t see the logo you’re looking for, you can try to find it on your own through a Google search, or by going to their company’s LinkedIn/Twitter/Facebook pages, and then uploading it to Sendspark via the **“upload logo”**button.

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Select a different frame

Making a weird face? No worries, you can use our slider to select a new frame for your video thumbnail.

• Click into the 2nd tab of the thumbnail editor Edit Preview
• And then drag the sliderto the right spot in your video

You’ll see the thumbnail preview change, so you can make sure things look right. 👍

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Toggle between “static” or “animated” thumbnail

Sometimes your might want to have an animated GIF thumbnail, and other times you might want to have a static image thumbnail. It’s easy to switch between these options.

• Click into the 2nd tab of the thumbnail editor Edit Preview
• Under Thumbnail Type,select either AnimatedorStatic

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Change the colors

The right color theme is important to make sure you’re delivering a polished, professional video. Click into the 3rd tab of the video thumbnail editor to modify your color theme. Here, you can edit colors for…

• The text overlay (both the text color and the background color)
• The video play button
• The video duration badge

For any of these, just click on the color wheel, and either use the color selector or type the hex codeinto the input field. For some fields, like the video play button and video duration, you are able to modify the opacity as well. Spend some time clicking around on this page to see all that is possible! Note, editing these colors is different from editing your global styles. When you edit your global styles, they affect all videos in the workspace. However, when you edit your video thumbnail styles, they only affect this specific video. To save you some time, we will automatically use the same color theme for your next video, but you never have to worry about affecting other videos in your workspace by modifying your thumbnail colors!

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Show or hide the duration badge

Want to show viewers the duration of a video, so they know how long it is?

• Click into the 3rd tab of the video thumbnail editor
• Under Duration, toggle Show duration on or off. You can also set its Color and Opacity here

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Add/remove the play button

Sometimes the video play button can cover important parts of the thumbnail (like your face). In this case, you might want to toggle the play button on or off, change the shape, or modify the opacity.

• Click into the 3rd tab of the video thumbnail editor Edit Styles
• Under Play button, toggle Show play button on or off. You can also set Style (cycled with the arrows beside it), Color, and Shape opacity

Let us know if there’s anything else you would like to modify about your video thumbnail!

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Frequently asked questions

Updated July 2026.