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To send personalized videos at scale in SalesLoft, record or upload a video in Sendspark, add dynamic variables to the video landing page and thumbnail, click Share Video, select the SalesLoft option, and paste the snippet into a SalesLoft email template. Each contact’s video then updates automatically with their own details whenever the email sends in a sequence or a direct email.

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Key takeaways

  • Personalization lives in two places: the video landing page (where viewers watch) and the video thumbnail (shown in the email to capture attention).
  • Dynamic variables are placeholders that Sendspark swaps for each contact’s real properties when the email sends in SalesLoft.
  • Add fallback properties to every variable so contacts still get a clean video when Sendspark can’t retrieve their information.
  • Paste the snippet into a SalesLoft email template once, and the video auto-updates per contact across sequences and direct emails, no manual editing required.
Sendspark makes it easy to send personalized videos at scale in SalesLoft.

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How to Send Personalized Videos at Scale in SalesLoft

Watch the video or follow the steps below!
  1. Record or upload your video in Sendspark
  2. Add dynamic variables on the video edit page or video thumbnail. When you send the video in SalesLoft, these variables will be replaced with contact properties.
  3. You can add dynamic variables to the video landing page (where viewers watch the video) ​Add dynamic variables to video landing page
  4. And to the video thumbnail (which shows up in email, and is important for capturing attention) ​add dynamic videos to video thumbnail
  5. For any of the variables, you can add “fallback properties.” These will show up in the case that we’re not able to get the contact information. You can edit this by clicking on any of your variables and changing the fallback. ​change dynamic video fallback
  6. Click “Share Video” ​share video in SalesLoft
  7. Select the “SalesLoft” share option. (If you don’t see it, click “edit/add” and make sure “SalesLoft” is selected” ​Copy SalesLoft snippet
  8. Paste directly into an email template in SalesLoft ​Paste video into SalesLoft
  9. That’s it! Now when you use this email in a sequence or direct email, the video will automatically update for each contact.

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Where personalization appears

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Frequently asked questions

Record or upload your video in Sendspark, add dynamic variables to the video landing page and thumbnail, click Share Video, select the SalesLoft option, and paste the snippet into a SalesLoft email template. When you use that email in a sequence or a direct send, the video updates automatically for each contact.
Paste it directly into an email template in SalesLoft. Once it’s in the template, the video automatically updates for each contact whenever that email is used in a sequence or a direct email.
Fallback properties are the values that display when Sendspark can’t retrieve a contact’s information. You set them by clicking any variable and changing its fallback, so the video still looks complete even when a contact’s data is missing.
Yes. You can add dynamic variables to the video landing page, where viewers watch the video, and to the video thumbnail, which appears in the email and is important for capturing attention.
No. After you paste the snippet into a SalesLoft email template, the video automatically updates for each contact using their properties, so a single template serves every recipient.
Updated July 2026.