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Sendspark’s HubSpot Sales Hub integration lets you send hyper-personalized video emails at scale. Create one video in Sendspark using personalization tokens, share it as a HubSpot Sales Hub snippet, and paste it into a HubSpot template. From there you can use the template in direct emails, Gmail/Outlook, and sequences, and the tokens populate for each viewer automatically.

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Key takeaways

  • Adding personalization can increase email engagement by up to 16x, and this integration lets you personalize videos at scale.
  • Record one video in Sendspark with personalization tokens like first name, job title, and company name; they populate with each viewer’s information when sent through HubSpot.
  • If a contact’s information is unknown, Sendspark displays fallback variables so the message still looks complete.
  • Use Share with Personalization → HubSpot Sales Hub to copy the snippet, paste it into a new HubSpot template, and save. The template then works from direct emails, Gmail/Outlook (with the HubSpot Chrome Extension), and sequences.
With Sendspark’s + Hubspot Sales Hub Integration, you are able to send hyper-personalized video emails in Hubspot.

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Why Send Personalized Videos in Hubspot Sales Hub?

Adding a bit of personalization can increase email engagement by up to 16x. Sendspark’s Hubspot Sales Hub integration provides a simple way to personalize videos at scale. To get started, read the article or watch the video:

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How to Send Personalized Videos at Scale in Hubspot Sales Hub

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1. Create your video in Sendspark

When you create your video message in Sendspark, you can use personalization tokens, like ###{{first name}}, ###{{job title}}, and ###{{company name}}. Video with Personalization Tokens When you send your videos in Hubspot, these variables will automatically populate with the correct viewer’s information. If the contact information is unknown, Sendspark will display fallback variables.

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2. Add to a Hubspot template

Under “Share with Personalization”clickHubspot Sales Hub. Note, if you don’t see Hubspot Sales Hub on the share modal, you can follow these steps to modify your shortcuts. Hubspot Share option This will copy the Hubspot video snippet to your clipboard. Now, you can go over to Hubspot and create a new template. Paste your Hubspot video snippet right into your template. Personalized Video in Hubspot Template Save your new template!

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3. Share your video email

Now, you can use your personalized video template from anywhere in Hubspot Sales Hub, including:
  • Direct emails to customers in Hubspot
  • Direct emails in Gmail / Outlook, as long as you have the Hubspot Chrome Extension installed
  • Sequences
When you select your video template, the personalization tokens for your viewers will populate, so you can send one video to many people, and still deliver a personalized experience.

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Additional Resources for Integrating Sendspark and Hubspot

As a Sendspark + Hubspot user, you might want to take advantage of these additional features!

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Frequently asked questions

Adding a bit of personalization can increase email engagement by up to 16x. Sendspark’s HubSpot Sales Hub integration is designed to let you personalize videos at scale, so you record once and reach many contacts.
If the contact information is unknown, Sendspark displays fallback variables in place of the missing tokens, so the video and message still look complete.
If HubSpot Sales Hub isn’t listed on the share modal, you can follow these steps to modify your shortcuts and add it.
Once saved, you can use your personalized video template from anywhere in HubSpot Sales Hub, including direct emails to customers in HubSpot, direct emails in Gmail or Outlook (as long as you have the HubSpot Chrome Extension installed), and sequences.
Updated July 2026.