Skip to main content
Embedding a Sendspark video in Groove takes about two minutes: copy the email embed code from Sendspark, then paste it into Groove. Recipients whose email clients support video see it play inline; everyone else gets an automatic GIF preview that links to the full video.

​
Key takeaways

  • Sendspark gives you an email embed code you add to Groove — no developer required.
  • Videos play inside the email on supported clients; unsupported clients automatically show a clickable GIF preview, so every recipient can watch.
  • Embedding video in email can lift click-through rates by up to 400% (Sendspark).
  • The same Sendspark steps work across every tool, so your setup stays consistent whether you use Groove, HubSpot, or Mailchimp.

​
Will an embedded Sendspark video play inside Groove?

Yes. When the recipient’s email client supports embedded video, your Sendspark video plays directly inside the email. Whether it plays depends on the recipient’s email client, not on Groove. See the current list of email clients that support embedded video.

​
What happens if the recipient’s email client doesn’t support video?

Nothing breaks. Sendspark automatically generates an animated GIF preview of your video as a fallback. The recipient sees the preview and clicks it to open and watch the full video in their browser.

​
How to add a Sendspark video to Groove

1

1. Record or upload your video in Sendspark

Create a recording or upload an existing video from your library.
2

2. Click Share Video

Open the share options on the video you want to send.
3

3. Click Embed Video

Open the embed options.
4

4. Copy the email embed code

This is the snippet you’ll paste into Groove.
5

5. Open your sequence step in Groove

Edit the email step in the Groove sequence or cadence you want to add video to.
6

6. Add the Sendspark video

Paste the email embed code into an HTML/code block, or insert the animated thumbnail linked to your video.
7

7. Personalize at scale (optional)

Use a Sendspark Dynamic Video merge tag so each recipient gets a video addressed to them. Learn about Dynamic Videos.
8

8. Activate and send

Turn the Groove sequence on and let it send your video to every contact.

​
Frequently asked questions

No. You paste a Sendspark embed code — no custom code required.
Yes. Use a Sendspark Dynamic Video campaign to personalize videos at scale, then add it the same way. Learn about Dynamic Videos.
Sendspark handles it automatically — supported clients get the inline video and everyone else gets the GIF fallback, so every recipient can watch.

​
Need help adding videos to Groove?

Send us a message or a quick video and we’ll be happy to help. Updated July 2026.