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Embedding a Sendspark video in Salesforce Marketing Cloud takes about two minutes: copy the email embed code from Sendspark, then paste it into Salesforce Marketing Cloud. Recipients whose email clients support video see it play inline; everyone else gets an automatic GIF preview that links to the full video.

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Key takeaways

  • Sendspark gives you an email embed code you add to Salesforce Marketing Cloud — no developer required.
  • Videos play inside the email on supported clients; unsupported clients automatically show a clickable GIF preview, so every recipient can watch.
  • Embedding video in email can lift click-through rates by up to 400% (Sendspark).
  • The same Sendspark steps work across every tool, so your setup stays consistent whether you use Salesforce Marketing Cloud, HubSpot, or Mailchimp.

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Will an embedded Sendspark video play inside Salesforce Marketing Cloud?

Yes. When the recipient’s email client supports embedded video, your Sendspark video plays directly inside the email. Whether it plays depends on the recipient’s email client, not on Salesforce Marketing Cloud. See the current list of email clients that support embedded video.

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What happens if the recipient’s email client doesn’t support video?

Nothing breaks. Sendspark automatically generates an animated GIF preview of your video as a fallback. The recipient sees the preview and clicks it to open and watch the full video in their browser.

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How to add a Sendspark video to Salesforce Marketing Cloud

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1. Record or upload your video in Sendspark

Create a recording or upload an existing video from your library.
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2. Click Share Video

Open the share options on the video you want to send.
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3. Click Embed Video

Open the embed options.
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4. Copy the email embed code

This is the snippet you’ll paste into Salesforce Marketing Cloud.
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5. Open your email in Content Builder

In Salesforce Marketing Cloud, go to Content Builder and create or edit your email.
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6. Add an HTML content block

Drag an HTML content block into the email where the video should appear.
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7. Paste the embed code

Paste the Sendspark email embed code into the HTML block.
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8. Preview and send

Confirm the video (or GIF fallback) renders, then send or schedule as usual.

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Frequently asked questions

No. You paste a Sendspark embed code — no custom code required.
Yes. Use a Sendspark Dynamic Video campaign to personalize videos at scale, then add it the same way. Learn about Dynamic Videos.
Sendspark handles it automatically — supported clients get the inline video and everyone else gets the GIF fallback, so every recipient can watch.

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Need help adding videos to Salesforce Marketing Cloud?

Send us a message or a quick video and we’ll be happy to help. Updated July 2026.