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To send personalized videos at scale with Close, customize your video’s header, message, and CTA in Sendspark, enable the Close integration from Share Video, copy your Close video code, and paste it into a Close email template. Then send that template to contacts so merge tags personalize each video automatically.

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Key takeaways

  • Customize three elements in the Sendspark editor before sharing: the header, the message, and the call to action.
  • Enable Close from the Share Video menu; if it’s not listed, click Edit/Add, search “Close”, and save changes.
  • Personalize the video banner with any merge tag that Close supports, and always add a space after each merge tag so text doesn’t run together.
  • Paste the copied Close code into a Close email template (Settings → Template → New Template), then send it to contacts. Test by emailing yourself first.
This guide walks you through how to send personalized videos at scale using Sendspark’s Close integration. You’ll learn how to customize your video, set up the Close integration, create email templates, and send personalized videos to your contacts.

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Prerequisites

  • A Sendspark account with videos in your library
  • A Close account with access to email templates and contacts
  • Basic understanding of merge tags (optional - we’ll link to additional resources)

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Step 1: Access Your Video Editor

  1. Navigate to your Sendspark video library
  2. Click on any video you want to personalize
  3. This will open the edit section where you can customize your video

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Step 2: Customize Your Video

In the edit section, you can customize three key elements:
  • Header: The title that appears above your video
  • Message: Personal text that accompanies your video
  • Call to Action: The button or link you want viewers to click
Note: For detailed information on how merge tags work in these sections, refer to our merge tags documentation.

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Step 3: Set Up Close Integration

  1. Click Share Video
  2. Look for the Close option in the sharing menu
  3. If you don’t see Close listed:
  • Click Edit or Add
  • Type “Close” in the search field
  • You should see a checkmark appear next to Close
  • Click Save Changes
  1. The Close option will now appear in your sharing menu

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Step 4: Customize Your Video Banner

  1. Click Customize to access banner settings
  2. Add merge tags to personalize the banner for each recipient
  3. You can use any merge tag that Close supports

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Step 5: Copy Your Video Code

  1. Select the Close integration option
  2. Click to copy the Close code
  3. Keep this code ready for the next step

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Step 6: Create an Email Template in Close

  1. In your Close account, navigate to Settings
  2. Select Template option
  3. Click New Template
  4. Paste your copied Sendspark code using Ctrl+V (or Cmd+V on Mac)
  5. Add your subject line and template name
  6. Save your template
Tip: Creating templates makes it much easier to send personalized videos at scale. You can reuse these templates for multiple campaigns.

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Step 7: Send Your Personalized Video

  1. Go to Contacts in Close
  2. Select the contact you want to email
  3. Click Email
  4. Choose Template and select the template you just created
  5. Send the email

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Step 8: Verify Your Email

Once sent, check how your email appears to recipients:
  • The personalized banner should display correctly
  • Merge tags should be replaced with actual contact information
  • The video should be embedded and clickable

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Important Tips

Tip: Always include a space after merge tags in your customization fields. Without proper spacing, merge tags and surrounding text will run together, creating a poor user experience. Tip: Test your email template by sending it to yourself first to ensure all merge tags are working correctly and the formatting looks professional.

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Video Tutorial

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Frequently asked questions

A Sendspark account with videos in your library, a Close account with access to email templates and contacts, and a basic understanding of merge tags (optional — resources are linked in the guide).
Click Share Video, then Edit or Add, type “Close” in the search field, and confirm the checkmark appears next to Close. Click Save Changes and the Close option will now appear in your sharing menu.
In Close, go to Settings, select Template, and click New Template. Paste your copied Sendspark code with Ctrl+V (or Cmd+V on Mac), add a subject line and template name, then save. Templates make it easy to reuse across multiple campaigns.
Always include a space after merge tags in your customization fields. Without proper spacing, the merge tag and the text next to it run together, creating a poor experience for the recipient.
Send the template to yourself first. Confirm the personalized banner displays correctly, merge tags are replaced with actual contact information, and the video is embedded and clickable.
Updated July 2026.