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To send personalized videos at scale in VBOUT, create your video in Sendspark, add merge tags to the video page or thumbnail text, then use two buttons from the Sendspark share modal: VBOUT Image URL for the thumbnail and VBOUT Video URL for the landing page link. Paste them into an image block in VBOUT and the video personalizes for each recipient.

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Key takeaways

  • Merge tags let you personalize videos at scale; recipients whose information is unknown see a fallback instead.
  • Sharing to VBOUT uses two buttons from the Sendspark share modal: VBOUT (Image URL) for the thumbnail and VBOUT (Video URL) for the landing page.
  • Paste the Image URL into an image block’s “Image Path” and the Video URL into that image’s “Link To” field so clicks open the video landing page.
  • If VBOUT isn’t on the share modal, you can modify the shortcuts you see; engagement is tracked in your Sendspark video analytics.
With Sendspark’s VBOUT Integration, you are able to send dynamic videos to you audience.

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Why Send Dynamic Videos in VBOUT?

Sending dynamic videos lets you personalize videos at scale. You can embed videos in VBOUT marketing emails using merge tags. These merge tags let you automatically change content for each of your recipients — so you can personalize videos with the right first name, company name, or job title for each person.

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How to Send Personalized Videos at Scale in VBOUT

Follow the steps below:

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1. Create your video in Sendspark

You can record, upload, or request a video.

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2. Use merge tags in the video page or thumbnail text

These merge tags will automatically update for each recipient. If the recipient’s information is unknown, they will see a fallback.

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3. Click “Share Video”

Share personalized video in VBOUT

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4. Share in VBOUT

To share the video in VBOUT, you’ll need to use 2 buttons from the Sendspark share modal. Share videos in VBOUT (If you don’t see VBOUT on the share modal, you can modify the shortcuts you see).
  • VBOUT (Image URL): This is the image URL for your video thumbnail. You can click “VBOUT Image URL” in Sendspark to copy this to your clipboard, and then paste it in an image block under “Image Path” in your VBOUT editor. Copy Video Thumbnail for VBOUT
  • VBOUT (Video URL): This is the URL for your video landing page. Click this button in Sendspark to copy it to your clipboard. Now, paste it in the “Link To” section of your image in VBOUT. This will ensure that when recipients click on the video preview in their email, they are taken to the video landing page to watch the video on the web. Share Video Link in VBOUT

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5. Preview and Send!

That’s it! When you share Sendspark videos in VBOUT this way, your videos should automatically personalize for your recipients. You’ll be able to track which of your VBOUT contacts are engaging with your videos in your Sendspark video analytics. Let us know if you run into issues or have questions!

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Frequently asked questions

You use VBOUT (Image URL) and VBOUT (Video URL) from the Sendspark share modal. The Image URL is your video thumbnail; the Video URL is your video landing page.
Paste the VBOUT Image URL into an image block under “Image Path” in your VBOUT editor. Paste the VBOUT Video URL into the “Link To” section of that image, so recipients who click the preview are taken to the video landing page to watch it.
You can modify the shortcuts you see on the share modal to add VBOUT.
Merge tags update automatically for each recipient, and if a recipient’s information is unknown they’ll see a fallback instead.
Yes. You can track which of your VBOUT contacts are engaging with your videos in your Sendspark video analytics.
Updated July 2026.