Key takeaways
- Record, upload, or request a video in Sendspark, then add a title, message, or call-to-action and use merge tags to automatically personalize it for each viewer.
- Merge tags update automatically per recipient; if a recipient’s information is unknown, they see a fallback.
- Click Share Video, choose Mailchimp from the share modal to copy the snippet (modify your shortcuts if Mailchimp isn’t shown), then paste it into an HTML block in your Mailchimp email and click Save & Close.
Why Send Hyper-Personalized Videos in Mailchimp?
Sendspark makes it easy to record and embed videos in Mailchimp. WIth our hyper-personalization feature, you can automatically personalize viewers for each viewer to add a special touch and increase engagement.How to Send Personalized Videos at Scale in Mailchimp
Watch the video or follow the steps below:1. Create your video in Sendspark
You can record, upload, or request a video.2. Personalize your video
Feel free to add a title, message, or call-to-action on your video page or to edit the video thumbnail. You can also use merge tags to automatically personalize videos for viewers. These merge tags will automatically update for each recipient. If the recipient’s information is unknown, they will see a fallback.
3. Click “Share Video”
4. From the Sendspark share modal, click “Mailchimp”
By clicking “Mailchimp,” you will copy your video share snippet to your clipboard. Note, if you don’t see Mailchimp on the share modal, you can modify your shortcuts
5. Paste into your Mailchimp email
From any email in Mailchimp, drag an HTML block. You can paste right into the HTML block, then click “Save & Close.”
Frequently asked questions
How do I personalize a video for each Mailchimp recipient?
How do I personalize a video for each Mailchimp recipient?
Use merge tags on your Sendspark video page. These merge tags automatically update for each recipient, so every viewer sees a personalized video.
What happens if I don't have a recipient's information for a merge tag?
What happens if I don't have a recipient's information for a merge tag?
If the recipient’s information is unknown, they will see a fallback in place of the merge tag, so they still get a good viewing experience.
How do I add the video to a Mailchimp email?
How do I add the video to a Mailchimp email?
From any email in Mailchimp, drag an HTML block into your email, paste the video share snippet you copied from Sendspark, then click Save & Close.