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To send personalized videos through Woodpecker, upload one video to Sendspark, add merge tags like first name and company name to the landing page and thumbnail, set fallback text, then copy the Woodpecker snippet into your email template. Each recipient’s name and company are filled in automatically, so one video becomes personal for everyone in your campaign.

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Key takeaways

  • One video becomes personal for every recipient: a video that says “Hey there” automatically becomes “Hey Bethany” or “Hey Brandon” for each viewer.
  • You’ll need an active Sendspark account, an active Woodpecker account, and contact data in Woodpecker with first names and company information.
  • Add merge tags (like first name and company name) to the header text, message area, and call-to-action button, and set fallback text for contacts with missing data.
  • Copy the Woodpecker snippet from your Sendspark video page and paste it into your Woodpecker email template; the thumbnail is what recipients see first, so add personalized text overlay to drive opens.
This guide shows you how to create dynamic, personalized videos with Sendspark that automatically update with recipient information when sent through Woodpecker campaigns.

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What You’ll Accomplish

By the end of this setup, your videos will automatically display each recipient’s name and company information, creating personalized experiences at scale. For example, a video saying “Hey there” will automatically become “Hey Bethany” or “Hey Brandon” for each viewer.

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Prerequisites

  • Active Sendspark account
  • Active Woodpecker account
  • Contact data in Woodpecker with first names and company information

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Step 1: Upload Your Video to Sendspark

  1. Record or upload your video to your Sendspark workspace
  2. Navigate to your video’s page to begin editing
Note: All branding elements (logo, colors, styles) can be customized to match your company’s brand instead of using Sendspark defaults.

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Step 2: Add Dynamic Personalization

  1. On your video page, click Customize
  2. Add merge tags like ####{{first_name}} and ####{{company_name}} in these areas:
  • Header text - appears above the video
  • Message area - appears below the video
  • Call-to-action button - customize button text
  1. Set up fallback text for cases where contact data is missing (e.g., “Schedule demo with me” instead of “Schedule demo ####{{first_name}}”)
Tip: When you use these merge tags in Sendspark, they’ll automatically pull the corresponding contact data from Woodpecker when the video is viewed.

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Step 3: Customize Your Video Thumbnail

  1. Navigate to the thumbnail editor
  2. Add text overlay with personalization tags
  3. Include engaging text that will drive email opens
Why this matters: The thumbnail is the first thing recipients see in their email, making it crucial for driving engagement.

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Step 4: Add Video to Your Woodpecker Campaign

  1. Copy the Woodpecker snippet from your Sendspark video page
  2. In Woodpecker, paste the snippet into your email template
  3. Adjust spacing as needed by adding or removing line breaks

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Customization Options

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Change Default Link Text

If you want to modify the “Watch video on Sendspark” text that appears below thumbnails:
  • Edit directly in the email template, or
  • Update the default in your Sendspark workspace settings

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Available Merge Tags

You can use any merge tags that correspond to fields in your Woodpecker contact data, including:
  • ####{{first_name}}
  • ####{{company_name}}
  • Any custom fields you’ve set up in Woodpecker
Ready to get started? This integration helps you stand out and connect with prospects at scale while maintaining a personal touch. If you need any assistance setting this up, don’t hesitate to reach out to our support team.

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Frequently asked questions

An active Sendspark account, an active Woodpecker account, and contact data in Woodpecker that includes first names and company information.
On your video page, click Customize and add merge tags for first name and company name in the header text (above the video), the message area (below the video), and the call-to-action button text.
Set fallback text so the video still reads naturally. For example, use “Schedule demo with me” as the fallback instead of “Schedule demo [first name]” when the name is unavailable.
Yes. You can either edit it directly in the Woodpecker email template, or update the default in your Sendspark workspace settings.
Copy the Woodpecker snippet from your Sendspark video page and paste it into your Woodpecker email template, then adjust spacing by adding or removing line breaks as needed.
Updated July 2026.