Key takeaways
- Merge tags automatically personalize the video for each recipient, and a fallback is shown when a recipient’s information is unknown.
- Create your video by recording, uploading, or requesting it, then add a title, message, or call-to-action, or edit the thumbnail.
- Click Share Video, then Klaviyo, to copy the share snippet to your clipboard; modify your shortcuts if Klaviyo isn’t listed.
- In a Klaviyo email text block, click Source to edit the HTML, paste the snippet, and save to embed the video in-line.
Why Send Hyper-Personalized Videos in Klaviyo?
Sendspark makes it easy to record and embed videos in Klaviyo. With our hyper-personalization feature, you can automatically personalize viewers for each viewer to add a special touch and increase engagement.How to Send Personalized Videos at Scale in Klaviyo
Watch the video or follow the steps below!1. Create your video in Sendspark
You can record, upload, or request a video.2. Personalize your video
Feel free to add a title, message, or call-to-action on your video page or edit the video thumbnail. You can also use merge tags to automatically personalize videos for viewers. These merge tags will automatically update for each recipient. If the recipient’s information is unknown, they will see a fallback.
3. Click “Share Video”
4. From the Sendspark share modal, click “Klaviyo”
By clicking “Klaviyo,” you will copy your video share snippet to your clipboard. Note, if you don’t see Klaviyo on the share modal, you can modify your shortcuts
5. Paste into your Klaviyo email
Go to any Klaviyo email. From a text block, click “source.” This will let you edit the HTML of your email.
Frequently asked questions
How do I personalize videos for each Klaviyo recipient?
How do I personalize videos for each Klaviyo recipient?
Use merge tags on your video page. They update automatically for each recipient, so the video is personalized per viewer. If a recipient’s information is unknown, they’ll see a fallback instead.
How do I embed a Sendspark video in a Klaviyo email?
How do I embed a Sendspark video in a Klaviyo email?
In a Klaviyo email text block, click Source to edit the HTML, paste your Sendspark video snippet directly into the source code, and click Save. You’ll then see your video embedded in-line in the email.
What happens if a recipient's information is missing?
What happens if a recipient's information is missing?
If the recipient’s information is unknown, the merge tag will display a fallback so the viewer still has a good experience.