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To send personalized videos in ZoomInfo Engage, create your video in Sendspark with dynamic variables for name, company, and job title, click Share Video → Engage to copy the snippet, then paste it into a new Engage template. Use that template in email sequences or direct emails, and the tokens populate for each recipient.

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Key takeaways

  • Add dynamic variables (first name, company name, job title) to both the video share page and the video thumbnail so the preview in the email personalizes too.
  • If contact information is unknown, Sendspark displays fallback variables so the message still reads cleanly.
  • Copy the Engage snippet from Share Video → Share with Personalization → Engage, then paste it into a new Engage template (not directly into a send).
  • Once saved, the template works anywhere in Engage — email sequences and direct emails — letting you send one video to many people with a personalized experience.

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What is Engage?

Engage is a sales automation platform built by ZoomInfo. With Engage, you can create prospecting campaigns that include automated emails, calls, SMS messages, and social connection tasks to scale yourself and connect with new customers.

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Why Send Personalized Videos at Scale in Engage?

Personalized videos can help you get up 16x higher engagement from prospecting emails. Sendspark’s Engage Integration makes it easy to embed dynamic videos in Engage emails that automatically adapt to your prospect’s name, company, and other personalized information.

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How to Send Personalized Videos at Scale in Engage

Watch the video or follow the steps below:

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1. Create your video in Sendspark

When you create your video message in Sendspark, you can use dynamic variables as placeholders for your viewer’s first name, company name, and job title. You can add dynamic variables to both the video share page and the video thumbnail (which is the video preview recipients see in the email). Video Share page: Share page Video thumbnail: Edit Thumbnail page When you send your video in Engage, these variables will automatically populate with the correct viewer’s information. If the contact information is unknown, Sendspark will display fallback variables.

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2. Copy the Outreach share snippet

Click the Share Videopurple button Under “Share with Personalization,” click on Engage. Share Personalized Videos in Engage This will copy the Engage video snippet to your clipboard. (Note, if you don’t see Engage on the share modal, you can follow these steps to modify your shortcuts)

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3. Paste into an Engage template

Now, you can go over to Engage and create a new template. Paste your Engage video snippet right into your template. That’s it! You can save your template and use it to send dynamically personalized videos.

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4. Share your video email

Now, you can use your personalized video template from anywhere in Engage, including:
  • Email sequences
  • Direct emails to prospects and customers
When you select your video template, the personalization tokens for your viewers will populate, so you can send one video to many people, and still deliver a personalized experience.

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Frequently asked questions

Engage is a sales automation platform built by ZoomInfo. It lets you run prospecting campaigns that combine automated emails, calls, SMS messages, and social connection tasks to scale your outreach.
Add dynamic variables in Sendspark to both the video share page and the video thumbnail. The thumbnail is the preview recipients see in the email, so personalizing it means the preview adapts to each viewer too.
If contact information is unknown, Sendspark displays fallback variables in place of the missing details so your message still reads correctly.
You can add it by modifying your share shortcuts — follow these steps to modify your shortcuts.
Yes. Because the snippet uses personalization tokens, you can send one video template to many people and each recipient still sees their own name, company, and job title.
Updated July 2026.