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To send personalized videos at scale in Smartlead, customize your Sendspark video landing page and thumbnail with merge tags, add Smartlead under Share Video → Share with Personalization, then paste the thumbnail Image URL into your Smartlead template and make it clickable with the video link. The thumbnail personalizes automatically from your Smartlead contact data.

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Key takeaways

  • Personalize both the landing page (Header, Message, Call to Action) and the thumbnail (Edit Overlays and Edit Styles) with merge tags like a first name variable.
  • Connect the integration in Sendspark under Share Video → Share with Personalization, then Edit/Add and select Smartlead.
  • In Smartlead, paste the Image URL thumbnail snippet into your email template, then select that image and use Insert Link to add the video link so the thumbnail is clickable.
  • Personalization happens automatically from your Smartlead contact data, so each recipient sees their own name on the thumbnail and landing page.
  • Always preview and test the thumbnail and link before sending the campaign.
This guide shows you how to integrate your Sendspark personalized videos with Smartlead to send video emails at scale. You’ll learn how to customize your video landing page, set up the integration, and create email campaigns that automatically personalize videos for each recipient.

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Prerequisites

  • A recorded video in your Sendspark library
  • An active Smartlead account
  • Basic familiarity with email campaign setup

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Step 1: Customize Your Video Landing Page

  1. Navigate to your Sendspark library and click on your recorded video
  2. You’ll be taken to the edit page where you can customize the landing page elements
  3. On the left side, customize these three sections:
  • Header: Add personalized variables like “Hey ####{{first_name}}”
  • Message: Write your personalized message content
  • Call to Action: Set your CTA button text (e.g., “Schedule a Meeting”) and link
Note: This landing page is what recipients will see when they click your video thumbnail in the email.

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Step 2: Customize Your Video Thumbnail

  1. Click Edit Thumbnail in your video editor
  2. Select Edit Overlays to add personalized text directly on the thumbnail
  3. Add merge tags like ####{{first_name}} to personalize the thumbnail image
  4. Use Edit Styles to customize:
  • Banner visibility and background color
  • Text styling and positioning
  • Overall thumbnail appearance
  1. Save your changes

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Step 3: Set Up the Smartlead Integration

  1. In your Sendspark video editor, click Share Video
  2. Look for “Share with Personalization” option
  3. Click Edit or Add to set up integrations
  4. Search for and select Smartlead
  5. Click Save to confirm the integration

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Step 4: Create Your Smartlead Email Campaign

  1. In your Smartlead account, navigate to your email campaign
  2. In Sendspark, click Image URL to copy the thumbnail snippet
  3. Paste the image into your Smartlead email template
  4. Copy the video link from Sendspark
  5. In Smartlead, select the thumbnail image and click Insert Link
  6. Paste the video link to make the thumbnail clickable
Tip: The thumbnail will automatically personalize based on your Smartlead contact data when the campaign sends.

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Step 5: Test and Send Your Campaign

  1. Preview your email to ensure the personalized thumbnail displays correctly
  2. Test the link to confirm it opens your customized landing page
  3. Verify that personalization variables (like ####{{first_name}}) are working properly
  4. Send your campaign through Smartlead

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What Recipients Experience

When your campaign sends, recipients will receive an email with a personalized video thumbnail showing their name. When they click the thumbnail, they’ll be taken to your customized landing page where they can watch the video and take action using your call-to-action button. Tip: The personalization happens automatically using the contact data from your Smartlead campaign, so each recipient gets a unique, personalized experience.

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Frequently asked questions

In your Sendspark video editor, click Share Video, look for the “Share with Personalization” option, click Edit or Add, search for and select Smartlead, then click Save to confirm the integration.
In Sendspark, click Image URL to copy the thumbnail snippet and paste the image into your Smartlead email template. Then copy the video link, select the thumbnail image in Smartlead, click Insert Link, and paste the video link to make the thumbnail clickable.
Both on the thumbnail and on the landing page. You add merge tags (like a first name variable) to the video Header, Message, and CTA, as well as via Edit Overlays on the thumbnail, and they populate automatically from your Smartlead contact data.
They receive an email with a personalized video thumbnail showing their name. When they click the thumbnail, they’re taken to your customized landing page where they can watch the video and act on your call-to-action button.
Preview your email to confirm the personalized thumbnail displays correctly, test the link to make sure it opens your customized landing page, and verify that your personalization variables are populating properly before sending the campaign.
Updated July 2026.