Key takeaways
- Use dynamic variables in Sendspark (first name, company name, job title) so each recipient’s video personalizes automatically; unknown values show fallback variables.
- You need both Reply snippets from Share Video → Share with Personalization: the Reply Image GIF and the Reply Video URL.
- Paste the Reply Image GIF into an image URL spot in your Reply email template, then hyperlink that image with the Reply Video URL.
- Preview the template in Reply’s Templates section to see how the video changes per recipient before sending.
- You can track video analytics, including who watched, how far they watched, and their location.
Why Send Mass Personalized Videos in Reply
When it comes to sales prospecting, personalized video is a powerful tool for you to stand out in email and make a personal connection. Sendspark’s Reply Integration helps you turn one video into infinite personalized videos. You can use dynamic variables to automatically add your viewer’s first name, job title, and company name when sending a video in Reply. You’ll also be able to check your video analytics to see who’s watching your video, how far into the video they’re watched, and what part of the world they’re located in.How to Send Personalized Videos at Scale in Reply
Follow the steps below, or watch the video!1. Create your dynamic video in Sendspark
When you create your video message in Sendspark, you can use dynamic variables as placeholders for your viewer’s first name, company name, and job title.
2. Copy video share snippets in Sendspark
From Sendspark, click Share Video Under Share with Personalization, you’ll see 2 items for Reply. You’ll need both of them. (If you do not see these, please click “edit/add” to add the Reply shortcuts to your share modal).
3. Paste in Reply
i. Reply Image GIF will copy the image URL for your video thumbnail to your clipboard. Click on this, and then paste this in an image URL spot in a Reply email template.
4. Preview your video email
From the Templates section of Reply, you should be able to preview your video email template to see how the video will dynamically change for different recipients.
Additional Resources for Integrating Sendspark and Reply
As a Sendspark + Reply user, you might want to take advantage of these additional features!- Install Sendspark Chrome Extension
- Set global styles
- How to combine videos
- Personalize video thumbnails
- How to use video template
Frequently asked questions
Which snippets do I need to copy from Sendspark for Reply?
Which snippets do I need to copy from Sendspark for Reply?
You need both. Under Share Video → Share with Personalization you’ll see two items for Reply: the Reply Image GIF (the video thumbnail image URL) and the Reply Video URL (the link to the hosted video). Use both.
How do I put the video into a Reply template?
How do I put the video into a Reply template?
Paste the Reply Image GIF into an image URL spot in your Reply email template, then select that image and hyperlink it to the Reply Video URL. When recipients click the preview, they watch the full video on the web.
How does the video get personalized for each recipient?
How does the video get personalized for each recipient?
When you build the video in Sendspark you use dynamic variables as placeholders for first name, company name, and job title. When you send in Reply, those variables automatically populate with each prospect’s information.
What happens if a recipient's information is missing?
What happens if a recipient's information is missing?
If the correct information is unknown for a viewer, Sendspark displays fallback variables so the video still looks complete.