Key takeaways
- You record one video in Sendspark and add dynamic personalization so each recipient sees their own name and company details.
- Add personalized elements on the video’s share page: a header greeting, a message area with company-specific text, and a call to action.
- Customize the video thumbnail with personalized text (such as a first-name greeting) so it stands out in the inbox.
- Copy the Apollo snippet from Sendspark, paste it into your Apollo email template, then preview with different contacts to confirm the fields populate correctly.
Prerequisites
- A Sendspark account
- An Apollo account with email templates set up
- A recorded or uploaded video in Sendspark
Step 1: Set Up Dynamic Personalization in Sendspark
- Navigate to your video’s share page in Sendspark
- Click Add Dynamic Personalization
- Configure your personalized elements:
- Header: Add “Hi ####{{first_name}}” or similar greeting
- Message area: Include company-specific text like “wanted to show how ####{{company_name}}”
- Call to action: Add your desired CTA text and link
Step 2: Customize Your Video Thumbnail
- Click Share Video from your video page
- Click Customize over the video thumbnail
- Add your personalized text (like “Hi ####{{first_name}}”) to appear on the thumbnail
- Review how the thumbnail will appear to recipients
Step 3: Add Video to Apollo Email Template
- In Sendspark, click the Apollo snippet button to copy the video code to your clipboard
- Open your Apollo email template
- Paste the video snippet where you want the video to appear
- Format the placement as needed (you can add spacing or remove the “watch video” text if desired)
Step 4: Test Your Dynamic Video
- Preview your Apollo email template with different contacts
- Verify that names and company information populate correctly
- Check that the video thumbnail displays the personalized greeting
Video Tutorial
Frequently asked questions
What do I need before I start?
What do I need before I start?
You’ll need a Sendspark account, an Apollo account with email templates set up, and a recorded or uploaded video in Sendspark.
How does one video personalize for each recipient?
How does one video personalize for each recipient?
You add dynamic personalization on the video’s share page — a header greeting, a message area, and a call to action. The dynamic fields automatically populate with each contact’s information when they view the video, so each recipient sees their own name and company details.
Where do I paste the video in my Apollo email?
Where do I paste the video in my Apollo email?
In Sendspark, click the Apollo snippet button to copy the video code to your clipboard, then open your Apollo email template and paste the snippet where you want the video to appear. You can add spacing or remove the “watch video” text if you’d like.
How do I confirm the personalization is working?
How do I confirm the personalization is working?
Preview your Apollo email template with different contacts and verify that names and company information populate correctly and that the video thumbnail displays the personalized greeting. Each recipient will see their own personalized version, including their name in both the thumbnail and the video content.
Related articles
- Apollo — Send Dynamic Videos
- Auto-Send Personalized Video Emails in Apollo
- Create Contacts in Apollo if They Don’t Already Exist
- Using Apollo Stage IDs in Sendspark Automations