What is Engage?
Engage is a sales automation platform built by ZoomInfo. With Engage, you can create prospecting campaigns that include automated emails, calls, SMS messages, and social connection tasks to scale yourself and connect with new customers.
Why Send Personalized Videos at Scale in Engage?
Personalized video can help you get up 16x higher engagement from prospecting emails. Sendspark's Engage Integration makes it easy to embed dynamic videos in Engage emails that automatically adapt with your prospect's name, company, and other personalized information.
How to Send Personalized Videos at Scale in Engage
Watch the video or follow the steps below:
1. Create your video in Sendspark
When you create your video message in Sendspark, you can use dynamic variables as placeholders for your viewer's first name, company name, and job title.
You can add dynamic variables to both the video share page and the video thumbnail (which is the video preview recipients see in email).
Video share page:
When you send your video in Engage, these variables will automatically populate with the correct viewer's information.
If the correct information is unknown for any viewer, Sendspark will display fallback variables.
2. Copy the Outreach share snippet
From Sendspark, click Share Video
Under "Share with Personalization," click on Engage.
This will copy the Engage video snippet to your clipboard.
(Note, if you don't see Engage on the share modal, you can follow these steps to modify your shortcuts)
3. Paste into an Engage template
Now, you can go over to Engage and create a new template.
Paste your Engage video snippet right into your template.
That's it! You can save your template and use it to send dynamically personalized videos.
4. Share your video email
Now, you can use your personalized video template from anywhere in Engage, including:
Direct emails to prospects and customers
When you select your video template, the personalization tokens for your viewers will populate, so you can send one video to many people, and still deliver a personalized experience.