Key takeaways
- Sendspark embeds your video so it plays directly in-email wherever the recipient’s email client supports it.
- Where video isn’t supported, Sendspark supplies a fallback preview image that links to an external landing page.
- The steps: create a Customer.io email, drag in an HTML content block, make your video in Sendspark, copy the email embed code, and paste it into the HTML block.
- Always send a test email to yourself to check how the video appears across different email providers.
What are the benefits of embedding a video into my customer.io emails?
- Super Charges Engagement: Videos are perfect for grabbing the attention of your customer. Including a thumbnail for your embedded email increases customer engagement by over 42%! In comparison, adding the word “video” in the subject line boosts engagement by only 6-10%. Still good, but nothing compared to embedding a video. Depending on the industry, around 75% of people make a purchase after watching a video! So you can use Sendspark and Customer.io to sell your product and onboard your users with great results!
- Videos are easy to understand. Over 90% of consumers prefer to learn about a product or service through a video. Many studies have shown that our brain is able to process visual info much easier than text. When you embed a video into your email, you are making it easier for your customer to process your pitch. You also are better able to show the benefits of your product or service through video as a medium. So why not lead with it in your emails. Learning how to embed videos in your Customer.io emails will help you better reach your clients!
- Embedding videos saves time! It saves time for both you and your customer. Anything that helps you be more efficient and extend that benefit to your clients is worth it. Sendspark makes it super easy to embed videos in your Customer.io emails. You can record or upload your video through the Sendspark Chrome extension. Next click the “Share” button, and there you go! You get either a video link, animated GIF, or thumbnail representing your video. It takes just seconds to get rolling! Sendspark also helps you out by taking care of any conversion issues embedding a video in your email may present.
Let’s take a look at how to embed videos in Customer.io emails:
1. Create a new email in Customer.io
Log in to Customer.io and create a new email. You can use any of their email options: drag-and-drop, rich text, code, or a pre-built template. All emails will work!2. Drag in an HTML content block
3. Make your video in Sendspark
Record, request, or upload your video in Sendspark. If you don’t have an account yet, sign up here.4. Click “share,” and then copy the email embed code
5. Paste the code snippet into your Customer.io HTML block
Frequently asked questions
How do I embed a video in a Customer.io email?
How do I embed a video in a Customer.io email?
Create a new email in Customer.io, drag in an HTML content block, make your video in Sendspark, click Share and copy the email embed code, then paste the code snippet into your Customer.io HTML block.
What happens if the recipient's email client doesn't support video?
What happens if the recipient's email client doesn't support video?
Sendspark supplies a fallback image, so the recipient sees a preview image of the video and can click to play the video on an external landing page.
Which Customer.io email types work with Sendspark?
Which Customer.io email types work with Sendspark?
All of them. You can use any of Customer.io’s email options: drag-and-drop, rich text, code, or a pre-built template.
Should I test before sending?
Should I test before sending?
Yes. Always send a test email to yourself to make sure you’re happy with how the video shows up in different email providers.