Key takeaways
- The most reliable way to share video in email is an image preview: recipients see it in their inbox and click “play” to watch the full video in their browser.
- In Sendspark, click Share, download the Thumbnail (GIF), and copy the Share Link.
- In Constant Contact, drag an image block into your email, replace the default image with your Sendspark thumbnail (GIF), and link the image to your Sendspark share link.
- For cold campaigns, prioritize deliverability over aesthetics; evidence suggests plain-text emails can improve initial delivery metrics, so A/B test thumbnails vs. plain text.
- Record or upload your video in Sendspark
- Click Share
- Download the Thumbnail (GIF) of your video

- Copy the Share Link to your clipboard

- Navigate to your email draft in Constant Contact
- Drag an image block into your email

- Replace the default image with your Sendspark thumbnail (gif)

- Link the image to your Sendspark share link

- That’s it! You can now send this video email 🥳
Best Practices
- A/B Testing: Experiment with plain text vs. video thumbnails to assess their impact on delivery rates and engagement. Evidence suggests plain text emails can improve initial delivery metrics.
- Campaign Type Optimization: For cold campaigns, prioritize simplicity and deliverability over aesthetic enhancements like thumbnails.
- Deliverability Considerations: Use video thumbnails only when their added value outweighs potential email delivery issues.
Frequently asked questions
How do videos work in a Constant Contact email?
How do videos work in a Constant Contact email?
You send an image preview rather than an embedded video. Recipients see the preview thumbnail in their inbox and click “play” to watch the full video in their browser.
What do I need to grab from Sendspark first?
What do I need to grab from Sendspark first?
After recording or uploading your video in Sendspark, click Share, download the Thumbnail (GIF) of your video, and copy the Share Link to your clipboard.
How do I add the video to my Constant Contact email?
How do I add the video to my Constant Contact email?
In your Constant Contact email draft, drag an image block into the email, replace the default image with your Sendspark thumbnail (GIF), and link that image to your Sendspark share link.
Should I use a video thumbnail for cold campaigns?
Should I use a video thumbnail for cold campaigns?
For cold campaigns, prioritize simplicity and deliverability over aesthetic enhancements like thumbnails. A/B test plain text vs. video thumbnails to assess the impact on delivery rates and engagement, and use thumbnails only when their added value outweighs potential delivery issues.