Skip to main content
Adding Sendspark AI-personalized videos to Salesloft cadences helps you get more replies without recording anything manually. Create one Dynamic Video campaign as your template, paste the Salesloft snippet into your cadence email where the video should appear, then build a Sendspark Agentic Workflow so each prospect’s video is generated automatically when they’re enrolled.

​
Key takeaways

  • Create one Dynamic Video campaign in Sendspark to act as the template for every AI-personalized video.
  • Copy the Salesloft snippet from Share Campaign and paste it directly into your Salesloft cadence email where you want the video to appear.
  • Add the video on Day 2 or later of the cadence so each video has time to generate before the email sends, which also helps deliverability.
  • Build a Sendspark Agentic Workflow (trigger: Salesloft “Person Updated,” filtered to your cadence; action: Sendspark Create dynamic video) so videos generate automatically on enrollment.
  • Add a second workflow, triggered by Sendspark New Video Generated, with Salesloft Find Person then Update Person actions. That writes the generated video back onto the lead’s Salesloft record so the cadence snippet resolves to the right video. It assumes the lead already exists in Salesloft.
Adding Sendspark AI-personalized videos to Salesloft cadences helps you get more replies without recording anything manually. Each prospect gets a message tailored to them, increasing engagement and making your emails stand out. It’s fast, scalable, and proven to drive 2–3x more replies.

​
How to Create Personalized Videos For Salesloft Cadences with AI

​
1. Create Dynamic Video Campaign in Sendspark

This will act as the template for all AI-personalized videos created. Learn more about creating dynamic videos here.

​
2. Add Video Placeholder to Salesloft Email Template

You can add this placeholder snippet to your snippet to your Salesloft email cadence to mark where the video should go. Go to your Dynamic Video Campaign and click “Share Campaign” Sendspark Dynamic Video Campaign page with Share Campaign button highlighted Search for “Salesloft” Sendspark share options dropdown menu with Salesloft integration option visible Click to copy the snippet, and paste directly in your SalesLoft email, where you want your video to appear in email. Sendspark snippet code display with copy button for Salesloft email integration We recommend adding the video to Day 2 of the email cadence, so you can ensure the video has time to generate before the email is sent out. This can help with deliverability too!
**Pro tip:**if you want to preview how this will look for real contacts in Salesloft, make a Sendspark video for George (g.p.burdell@example.net). This is the default contact that Salesloft uses, so you can use it for testing. Sendspark video preview showing personalized video for George Burdell contact

​
3. Create Agentic Workflow to Create Dynamic Video When Someone Gets Added to Salesloft

Now, we want to make sure that whenever someone gets enrolled in this email sequence, their video automatically gets generated for them. Create a new Agentic Workflow in Sendspark. Sendspark dashboard with Create New Agentic Workflow button option For the trigger, select**“Salesloft”** and connect your Salesloft account. Use the option “Person Updated” Sendspark workflow trigger selection showing Salesloft and Person Updated option Then, click the funnel to get to advanced options. Sendspark workflow advanced options funnel icon for refining trigger conditions Refine this to say “Most Recent Cadence” is the cadence you’d like to use to trigger this automation (where you added the video placeholder). Sendspark workflow filter settings for Most Recent Cadence selection Add either the cadence title or ID, depending on what you selected above. I would recommend using the ID when possible to be precise. Sendspark workflow field showing cadence ID input for automation trigger For the action, select “Sendspark” and Create dynamic video Sendspark workflow action selection showing Create Dynamic Video option Map the fields from Salesloft to Sendspark, so you can use the correct first name, company name, etc. in video. Sendspark workflow field mapping interface connecting Salesloft to Sendspark data Click “Start” to turn on your workflow. Sendspark workflow Start button to activate the automation workflow Test this by enrolling contacts in the Salesloft cadence. When you do that, you should see the video start generating in Sendspark, and the email send with the correct video link. (Just make sure to give a minute or 2 for the video to generate… and remember to send the video on Day 2 or later to give time for the videos to generate in your real compaigns). Click into Automation log at the bottom of the builder to get more insight into your automation: The workflow builder with Automation log selected, listing each run

​
4. Build a second workflow to write the video back to Salesloft

The workflow above generates a video when someone is enrolled. A second, separate workflow sends the finished video back the other way, onto the lead’s Salesloft record, so the snippet in your cadence email resolves to the right video for the right person.
This is a new automation, not more steps on the first one. It has to be, because it can only run once the video exists, so it is triggered by the video being generated rather than by the enrolment.
Trigger. Create another automation and set its trigger to Sendspark, then New Video Generated, scoped to the campaign you built in step 1. Find the person. Click the + icon, choose action, search for Salesloft, pick Find Person, and connect your Salesloft account. The action picker with Saleslot chosen and its actions listed: Update Person, Find Person, Create Person, Find User Map the contact email from the trigger step into the Email address field, then save. The Find Person field mapping, with the trigger step's Contact Email placed in the Email address field Update the person. Click + again, choose action, search for Salesloft, and this time pick Update Person, connecting your Salesloft account again. Adding a second Salesloft action to the workflow Once you hit continue, map the fields as shown, using the Find Person step’s output. The Update Person field mapping, drawing Person ID, first name, last name and email from the Find Person step The finished second workflow has three steps: Sendspark New Video Generated, then Salesloft Find Person, then Salesloft Update Person. Click Start at the bottom right when you’re ready. A three step workflow reading Sendspark New Video Generated, Saleslot Find Person, Saleslot Update Person, with Test and Start buttons
These two actions assume the lead already exists in Salesloft. If the lead isn’t there yet, create it first, otherwise Find Person has nothing to match on.

​
5. Test with a single contact

With both workflows running, go back to your dynamic video campaign, add one test contact, and watch the result in the History tab of the workflow. The workflow's History tab showing an automation run logged as Success

​
Frequently asked questions

Two, added after Create Dynamic Video: find person, mapping the contact email to the Email address field, and update person, mapping the remaining fields. Connect your Salesloft account for each.
This flow assumes the lead already exists. If it isn’t there, create the lead in Salesloft first, otherwise the find person action has nothing to match on.
Add one test contact to your Dynamic Video Campaign, then track the result in the History section of your workflow before you enrol a real cadence.
Go to your Dynamic Video campaign, click Share Campaign, search for Salesloft, and copy the snippet. Paste it directly into your Salesloft cadence email where you want the video to appear.
Add the video on Day 2 of the email cadence or later. This gives each video time to generate before the email is sent, and it can help with deliverability too.
Create a Sendspark Agentic Workflow. For the trigger, select Salesloft, connect your account, and use “Person Updated,” then refine it so “Most Recent Cadence” is the cadence where you added the video placeholder (using the cadence ID is most precise). For the action, select Sendspark and “Create Dynamic Video,” then map the Salesloft fields to Sendspark and click Start.
Preview by making a Sendspark video for George (g.p.burdell@example.net), Salesloft’s default test contact. You can also enroll a real contact in the cadence and watch the video begin generating in Sendspark, then check the Automation log for details. Allow a minute or two for the video to generate.
Updated July 2026.