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You can automate personalized Sendspark videos with HubSpot two ways: HubSpot Workflows (HubSpot-driven) or Sendspark Agentic Workflows (Sendspark-driven). In the HubSpot method, a Segment Membership trigger runs a Sendspark action to create a dynamic video, then sends an automated marketing email that embeds it — so contacts added to a list receive their video automatically.

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Key takeaways

  • Two approaches: keep automation in HubSpot (Workflows) or move it to Sendspark (Agentic Workflows) — choose where you want the logic to live.
  • HubSpot method: enrollment trigger Segment Membership → Sendspark action Create a dynamic video (both mandatory checkboxes required) → Send Email with the video embedded.
  • Video generation needs the Dynamic Campaign ID plus API credentials (Workspace ID, API Key, Secret Key), and you must map First Name (not Full Name) to Contact Name.
  • Embed the video by copying the HubSpot Marketing Hub HTML from Share Campaign into an HTML block in an Automated (not Regular) marketing email.

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🎬 How to Automate Sendspark Videos with HubSpot

This guide explains two ways to automate the creation and delivery of personalized Sendspark videos using HubSpot:
  • Method 1: HubSpot Workflows (HubSpot-driven automation)
  • Method 2: Sendspark Agentic Workflows (Sendspark-driven automation)
Choose the option that best fits where you want your automation logic to live.

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🧩 Method 1: Using HubSpot Workflows

This method keeps everything centralized in HubSpot, from the trigger to the email send.

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🔔 Step 1: Set Up the Workflow Trigger

  1. In HubSpot, go to Workflows → Create workflow → From scratch
  2. Choose Contact-based workflow
  3. Set the enrollment trigger to Segment Membership (formerly “List membership”)
  4. Select the list or segment that should trigger the automation (e.g. when a contact is added to a specific list)
  5. Save the trigger

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🎥 Step 2: Configure Sendspark Video Generation

  1. Add a new action to the workflow
  2. Scroll down and select the Sendspark app 👉 Make sure the native Sendspark app is installed from the HubSpot Marketplace
  3. Choose Create a dynamic video
⚠️ Important
  • You must check both mandatory checkboxes in the setup window for the action to run

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Required Fields

  • Dynamic Campaign ID
    • Go to your Sendspark Dynamic Campaign
    • Copy the Campaign ID shown at the bottom
    • Paste it into HubSpot
  • API Credentials
    • Workspace ID
    • API Key
    • Secret Key 👉 Found in Sendspark under API Credentials
  • Dynamic Data Mapping
    • Map HubSpot properties to Sendspark fields
    • Example:
      • First Name → Contact Name
      • Website → Website URL
⚠️ Important
  • Always map First Name, not Full Name
  1. Click Save

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✉️ Step 3: Create the Automated Marketing Email

This email will deliver the personalized video.
  1. In HubSpot, go to Marketing → Emails
  2. Click Create email
  3. Select Automated email (not Regular)
  4. Choose your template

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Embed the Sendspark Video

  1. In Sendspark, open your Dynamic Campaign
  2. Click Share Campaign
  3. Select HubSpot Marketing Hub
  4. Copy the provided HTML code
  5. In the HubSpot email editor:
  • Drag an HTML block
  • Paste the code inside
🧠 This HTML acts as a dynamic placeholder and will automatically resolve to the correct video for each contact.
  1. Save the email and confirm it’s available for automation

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🚀 Step 4: Add the Email to the Workflow

  1. Return to your HubSpot workflow
  2. Add a new action after the Sendspark video step
  3. Select Send Email (Marketing Email)
  4. Choose the automated email you created
  5. Review and turn on the workflow
✅ Done! Your contacts will now receive personalized videos automatically.

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🤖 Method 2: Using Sendspark Agentic Workflows

This method shifts automation control to Sendspark, using sequences and triggers synced with HubSpot.

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🔁 Workflow Setup in Sendspark

  1. In Sendspark, go to Agentic Workflows
  2. Set the trigger to New contact in list
  3. Select the appropriate HubSpot list
  4. Add the action Create Dynamic Video
  5. Add a final action: HubSpot → Enroll contact in a sequence

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🔗 Field Mapping

  • Map required fields such as:
    • Contact ID
  • Use the field selector to search and match HubSpot properties correctly
⚠️ Make sure all required fields are mapped, or the workflow will fail silently.

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Frequently asked questions

Method 1 keeps everything in HubSpot using HubSpot Workflows (HubSpot-driven). Method 2 uses Sendspark Agentic Workflows, which shifts automation control to Sendspark using sequences and triggers synced with HubSpot. Choose the option that fits where you want the automation logic to live.
In a Contact-based workflow, set the enrollment trigger to Segment Membership (formerly “List membership”) and select the list or segment that should start the automation, for example when a contact is added to a specific list.
Add the Sendspark action Create a dynamic video (the native Sendspark app must be installed from the HubSpot Marketplace), check both mandatory checkboxes, then provide the Dynamic Campaign ID, your API credentials (Workspace ID, API Key, Secret Key), and the dynamic data mapping. Always map First Name, not Full Name.
Create an Automated email (not Regular). In Sendspark, open your Dynamic Campaign, click Share Campaign, select HubSpot Marketing Hub, and copy the HTML. In the HubSpot email editor, drag an HTML block and paste the code — it acts as a dynamic placeholder that resolves to the correct video for each contact.
All required fields must be mapped. Use the field selector to search and match HubSpot properties correctly (for example, Contact ID). If a required field isn’t mapped, the workflow fails silently.
Updated July 2026.