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You can turn any recipient’s email address into a personalized video background using a Sendspark agentic workflow. Add a Data Cropping step that extracts the domain after the ”@” (for example, dan@sendspark.com becomes sendspark.com), then feed that domain into the Background URL field of your Dynamic Video Campaign to generate branded backgrounds automatically.

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Key takeaways

  • A three-part workflow powers this: a trigger, a Data Cropping step, and a Dynamic Video Campaign step.
  • The Data Cropping tool extracts everything after the ”@” in an email field — for example, dan@sendspark.com becomes sendspark.com.
  • You insert that cropped domain into the Background URL field of your Dynamic Video Campaign step so the background becomes dynamic per contact.
  • Any trigger works (a meeting booked, a form submission, a new contact created), making personalization at scale fully automated with no manual editing.
Turn any email address into a personalized background URL using agentic workflows. This allows you to automatically generate branded or customized video backgrounds based on your contact’s email domain.

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⚙️ How It Works

You’ll build a simple workflow with three parts:

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1. Trigger your workflow

Start with any trigger, for example:
  • A meeting booked
  • A form submission
  • A new contact created

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2. Extract the email domain (Data Cropping)

Click the ➕ between steps and select: Tool → Data Cropping In this step:
  • Select the email field
  • Configure the cropping to extract everything after the “@”
👉 Example:
dan@sendspark.com → sendspark.com This will give you a clean domain you can reuse dynamically.

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3. Use it in your Dynamic Video Campaign

In your Dynamic Video Campaign step:
  • Go to the Background URL field
  • Insert the output from the Data Cropping step
Now your background becomes dynamic based on the email domain.

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💡 Example Use Case

If your contact is:
  • john@nike.com → background could be Nike-themed
  • sarah@shopify.com → background could be Shopify-themed
This creates a more personalized and relevant video experience automatically.

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🚀 Why This Matters

  • Personalization at scale
  • No manual editing
  • Works with any trigger
  • Fully automated workflows

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✅ Summary

By adding a Data Cropping step between your trigger and your video campaign, you can:
  • Extract the email domain
  • Convert it into a usable variable
  • Power dynamic backgrounds automatically

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Frequently asked questions

You add it by clicking the ➕ between steps and selecting Tool → Data Cropping. It takes an email field and extracts everything after the ”@”, giving you a clean domain you can reuse dynamically. For example, dan@sendspark.com becomes sendspark.com.
In your Dynamic Video Campaign step, go to the Background URL field and insert the output from the Data Cropping step. Your background then becomes dynamic based on each contact’s email domain.
You can start with any trigger — for example a meeting booked, a form submission, or a new contact created. The workflow works with any trigger.
If your contact is john@nike.com the background could be Nike-themed, and sarah@shopify.com could be Shopify-themed. This creates a more personalized and relevant video experience automatically, with no manual editing.
Updated July 2026.