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When someone books a meeting through Calendly, Sendspark can automatically create a personalized AI video and send it. You build this in Sendspark’s Automated Workflows: add a Calendly “Invitee Created” trigger, add a “Create Dynamic Video” action that maps Calendly fields for personalization, then send the video in Gmail, Outreach, or another connected channel.

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Key takeaways

  • A workflow pairs one trigger (Calendly’s Invitee Created event) with actions that create and send the video.
  • The Invitee Created event fires anytime someone books a meeting and is created as an invitee.
  • Map the fields from Calendly into Sendspark so the AI video is personalized to the person who booked.
  • Send the finished video directly in Gmail or Outreach, or use one of the other automated ways to share videos.

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1. Create Automation

Go to Sendspark Automated Workflows. Create a “new automation” New automation button in Sendspark Automated Workflows

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2. Add Trigger: Meeting Booked

Add a trigger to start the automation. Empty trigger step prompting to add a trigger for the selected app Select Calendly, and the event **“Invitee Created.”**This event will fire anytime someone books a meeting (and gets created as an invitee) Trigger setup with Calendly app and Invitee created event selected

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3. Add Action: Create Sendspark AI Video

Add an action. Select **“Sendspark”**and “Create Dynamic Video” Action setup with Sendspark app and Create dynamic video action selected Map the fields from Calendly into Sendspark in order to use in the AI video personalization. Calendly invitee Name and Email fields mapped into the video campaign

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4. Add Action: Send Video

You can send this video directly in Gmail or Outreach, or check out one of the many other ways to share your video in automated workflows. Gmail send email action embedding the dynamic video into the message body The entire workflow should look something like this: Completed workflow with Calendly trigger, Sendspark video, and Gmail send steps

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Frequently asked questions

Use the Invitee Created event. It fires anytime someone books a meeting and is created as an invitee in Calendly, which is what starts the automation.
No. The workflow’s Create Dynamic Video action generates the Sendspark video automatically when the trigger fires, using the fields you map in from Calendly.
In the Create Dynamic Video action you map fields from Calendly into Sendspark. Those fields are then used in the AI video personalization for each person who books.
You can send it directly in Gmail or Outreach as an action, or use one of the many other ways to share videos in automated workflows.
In the Sendspark Automated Workflows section. Click New Automation to start from scratch.
Updated July 2026.