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The Sendspark HubSpot app syncs video engagement data into HubSpot so you can see how contacts interact with your videos, build workflows off that engagement, and report on pipeline impact. Connect it from your Sendspark Integrations tab, send videos using a HubSpot share option so tracking is attached, then confirm the events appear on the contact’s Timeline.

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Key takeaways

  • Connect the HubSpot app from your Sendspark Integrations tab to sync engagement data between the two.
  • Always send using a HubSpot share option (from the normal or dynamic share modal) so videos carry HubSpot tracking parameters.
  • Confirm it’s working by checking the contact Timeline for Sendspark events, with “Sendspark” selected in the Activity list.
  • Use the synced data to build lists, workflows, and reports — for example, follow up with contacts who watched 80%+ but haven’t booked a meeting.
Sendspark has a HubSpot App that helps you easily sync data between Sendspark and HubSpot. This helps you…
  • See how HubSpot contacts are engaging with Sendspark videos
  • Create workflows & sales automation based on Sendspark engagement (ex: reach out to contacts who watched 80%+ of a video, but don’t click the video call-to-action)
  • Build reports to see how Sendspark videos are impacting pipeline & revenue.
Sendspark HubSpot App overview page showing integration benefits and features
**Note:**Sendspark has a few ways to send videos in Hubspot, too! Check out the articles below to learn more about those features:

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How to Use the Sendspark + HubSpot App

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1. Install the HubSpot Integration

Sendspark Integrations Tab with HubSpot App connection option displayed

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2. Test It Out

  • Send Sendspark videos to HubSpot contacts!
    • Make sure to use one of the “HubSpot” share options from either our normal share modal or dynamic video share modal so we have the HubSpot tracking parameters on the videos
Sendspark share modal with HubSpot share options highlighted for video sharing
  • Note: if you don’t want to send real videos to real contacts, you can just view dynamically generated videos in an incognito browser to trigger the analytics
Sendspark dynamic video share modal showing HubSpot tracking parameter options

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3. Make Sure It’s Working

  • Go into the Timeline for contacts for whom you’ve sent videos , and make sure you see events for Sendspark:
HubSpot contact Timeline view displaying Sendspark video engagement events
  • (Make sure that “Sendspark” is selected on your Activity list)
HubSpot Activity list filter with Sendspark selected to show relevant events

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4. Set Up Automations!

Here are some ways the Sendspark + Hubspot integration might be really helpful to you:
  • Track Contacts Who View Sendspark Videos
    • Make a list of all Contacts who’ve watched a Sendspark video
HubSpot list creation interface for tracking contacts who viewed Sendspark videos
  • Send Automated Emails for High Intent Leads
    • Create an workflow for Contacts for who’ve watched 80%+ of a Sendspark video but have not book a meeting yet
HubSpot workflow automation setup for high engagement video viewers

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5. Share Feedback

We would love to know how the Sendspark + Hubspot integration is working for you! Please share feedback with us through the chatbot on our website. Thanks!

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Frequently asked questions

No. You don’t need to send emails in HubSpot to see the analytics there, but you do need Sendspark tracking code on your video. If you just “copy the link” or “copy GIF,” there’s no tracking code and no analytics.
Use one of the “HubSpot” share options from either the normal share modal or the dynamic video share modal, so the HubSpot tracking parameters are attached to the video.
You can view dynamically generated videos in an incognito browser to trigger the analytics, instead of sending real videos to real contacts.
Open the Timeline for a contact you’ve sent a video to and look for Sendspark events. Make sure “Sendspark” is selected on your Activity list so the events show.
You can make a list of all contacts who watched a Sendspark video, and create workflows for high-intent leads — for example, contacts who watched 80%+ of a video but haven’t booked a meeting yet.
Besides the HubSpot share options, sharing through any of Sendspark’s personalization at scale integrations (Apollo, Outreach, Instantly, and others) or sending dynamic videos (which include tracking automatically) will let you see the engagement data in HubSpot.
Updated July 2026.