The Sendspark + Hubspot App Integration makes it easy to automatically send AI-personalized videos in Hubspot emails.
How to Automatically Send AI-Personalized in Hubspot Workflows
1. Create Your Dynamic Video in Sendspark
Go to the dynamic videos tab in Sendspark.
Click on "Create Dynamic Video," and follow the steps to create a dynamic video campaign.
Here's you'll be able to take one video and use placeholders (i.e. "contact first name") that will get updated when you import your contact information.
2. Set Up Your Workflow in Hubspot
The goal of the workflow is automatically send dynamic video emails in Hubspot as soon as contacts are added to the Sendspark Dynamic Video Campaign.
There are 2 important pieces of this workflow:
A) The Trigger: Dynamic Video Generated
The trigger indicates when someone should be enrolled in this workflow. In this case, you should use a "Filter Criteria" trigger: Sendspark Dynamic Video Generated for Contact
This basically means: when a contact has a video from that campaign generated for them, enroll them in this Hubspot Workflow!
I. Click to "Set Up Triggers"
II. Use the option “When filter criteria is met”
III. Use Sendspark → Dynamic Video Generated for Contact properties
IV. Select “Dynamic Campaign Id”
Use the Dynamic Video Campaign ID of the campaign you just created. (You can find the Dynamic Video Campaign ID in the URL of your dynamic video campaign between the slashes after “edit-v2”)
V. Paste that value in Hubspot
Boom! You have your trigger set up.
Now, let's create the dynamic video email that you want to send when the contact matches the trigger.
B. Create Email in Hubspot
I. Create a new marketing email.
II. Add an HTML module.
You will need to click “more” and then “HTML - Email”
III. Add Sendspark Share Snippet to Hubspot email.
From Sendspark, click “Share Campaign” and then “Hubspot Marketing Hub”
IV. Paste that right into the HTML code block in Hubspot
It will look like a broken image – that’s okay!
You can preview that email with one of the contacts from your dynamic video campaigns to make sure videos are rendering correctly
V. Publish your email so you can use it in automation.
3. Publish Hubspot Workflow
Go back to your workflow, add your email as a step.
Now, you can Review and Publish your workflow.
Make sure to use the option "Yes, enroll existing contacts who meet the trigger as of now" to include all of the contacts that you've already generated videos for in Sendspark.
Now, whenever you add a new contact to that campaign, they will automatically get the video email sent to them!