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Integrating Clay with Sendspark lets you create an AI-personalized video for every contact in your Clay table. Build a table of contacts, create a Sendspark Dynamic Video campaign with “watermelon” as the name placeholder, then run the “Add Prospect To Video Campaign” Clay enrichment. Sendspark generates each video and returns the links back into Clay.

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Key takeaways

  • You need two things: a Clay table of contacts and a Sendspark Dynamic Video campaign that acts as the single template.
  • Record your template video saying “watermelon” wherever the viewer’s first name should go.
  • Generate videos using Clay’s Sendspark enrichment, “Add Prospect To Video Campaign,” authenticated with your API Key and Secret Key from Sendspark’s API credentials.
  • Once generated, Clay shows a ✅ Success status and returns the Video Link, Embed Link, and Thumbnail URL for use in the rest of your automation.

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How to Generate AI Videos in Clay:

Watch this video, or follow along the steps below to see how to create AI-personalized videos in Clay!

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1. Create Your Clay Table

Get started by creating a table in Clay. In your table, you should have contacts for whom you would like to create AI personalized videos. Clay table with contact records ready for video personalization

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2. Create Your Sendspark Video Campaign

Go to your Dynamic Video section in Sendspark, and create a new dynamic video campaign. With this dynamic video campaign, you’ll have one template for your video. Then, you can import contacts from Clay to create personalized videos for each person.

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I. Record Your Video

Record a video of yourself or your screen. Just remember to use the word **“watermelon”**where the viewer’s first name should go. (See example video) Sendspark dynamic video campaign recording interface with watermelon placeholder text

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II. Customize Your Landing Page

You can customize video landing pages with custom text, calls-to-action, and an embedded calendar next to your videos. Sendspark landing page customization editor with text, CTA, and calendar options You can also use your own logo and brand styles, just make sure to set this up in your workspace settings(under “Set Global Styles”).

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III. Contacts

You can add yourself or another test contact to preview your AI video. However, for the most part, we’ll be adding contacts via the Sendspark Clay Integration.
​ Sendspark contacts section showing test contact preview option

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3. Create Sendspark Videos for Clay Contacts

To create videos for contacts in your clay table, use the Clay Sendspark Enrichment “Add Prospect To Video Campaign.” Clay Sendspark enrichment Add Prospect To Video Campaign action To set up the Sendspark Clay Integration, you’ll have to…
  • Add your “API Key” and “Secret Key.” You can find both in the API credentials section of Sendspark. ​Sendspark API credentials section displaying API Key and Secret Key fields
  • Select Your Workspace from the dropdown
  • Select Your Dynamic Campaign ID from the dropdown
  • Map Contact Fields Into Clay
In the end, it should look something like this: Clay Sendspark integration configuration with workspace and campaign ID dropdowns You and click “Save and Run” to generate Sendspark videos for everyone on your Clay table. Once you run, you should be able to see that videos are generating in your Sendspark campaign. Sendspark campaign dashboard showing videos in generating status Back in Clay, once the videos have finished generating, you will see **”✅ Success”**status for each of them: Clay table displaying Success status checkmarks for completed video generation You can click on the ”✅ Success” cell to see all of the fields that Sendspark is returning to you, and then use these fields in the name step of your automation. Clay success cell details showing video link, embed link, and thumbnail URL fields The most popular fields to use are…
  • Video Link: is the link your video share page. You can use this to share videos in LinkedIn, or any place that you’d like to share the video as a link.
  • **Embed Link:**is the link that you would use to embed the video on a website page. You can use this to embed your video on a webflow page, or any other custom landing page.
  • Thumbnail URL: is the image URL for the GIF preview of your video. You can use this together withVideo Link to embed your video in email with a GIF preview.

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Additional Resources for Sharing Videos From Clay:

We have also put together some guides for the best ways to share videos in Smartlead, Instantly, La Growth Machine, and other common platforms used with Clay: Let us know if you have any questions or need any help!

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Frequently asked questions

In Clay, use the Sendspark enrichment “Add Prospect To Video Campaign.” Add your API Key and Secret Key (both found in the API credentials section of Sendspark), select your workspace, select your Dynamic Campaign ID, and map your contact fields.
Say the word “watermelon” while recording, wherever you want the viewer’s first name to appear. Sendspark replaces it with each contact’s name when the personalized videos are generated.
After videos finish generating, click the ✅ Success cell to see all returned fields. The most popular are the Video Link (your video share page), the Embed Link (for embedding on a website), and the Thumbnail URL (the GIF preview image, often used with the Video Link to embed video in email).
Yes. In the Contacts section of your Dynamic Video campaign you can add yourself or another test contact to preview your AI video, though most contacts are added through the Clay integration.
Updated July 2026.