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If the Company merge tag is missing when you share a Sendspark video in Salesforce, the fix is to create a custom Company text field in Salesforce, add it to your Contact page layout, fill it in for your contact, and then reference that field as a merge tag when you build the email.

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Key takeaways

  • Sendspark works with three variables: first name, company name, and job title. The missing-Company issue only affects the company variable.
  • Salesforce does not always expose a Company field on a single contact, so you create one as a custom Text field under Setup → Edit Object → Fields & Relationships.
  • After creating the field you must add it to the Contact page layout and populate it on the contact before it can be merged into an email.
  • When you insert the Company merge field in Salesforce, copy the code between the curly braces and use it to replace the company portion of your Sendspark video link.

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How to add a Company field in Salesforce

  1. Open a contact and click Edit to check the available fields. If there is no Company field, this workaround creates one. (On a Windows computer you can press Ctrl+F in the fields list and search for “company” to confirm it is missing.)
  2. Click the Setup gear, then choose Edit Object. Tip: open it in a new browser tab so you don’t lose your current page.
  3. Go to Fields & Relationships and click New.
  4. Select the Text field type and click Next.
  5. For the Field Label, type Company with a capital C. Set a character length such as 15 or 20, and confirm the Field Name reads Company. Click Next.
  6. On the next screen, leave the field-level visibility checkbox selected so you avoid an extra step later, then click Next and Save.
  7. Go to Page Layouts, open the Contact Layout, and drag the Company field into the layout where you want it (for example, just above the phone field). Click Save.
  8. Return to your contact, click Edit, enter the company name, and Save. If the value does not appear to save, refresh and try again. Editing another field at the same time can help it stick.

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How to use the Company field when sharing your video

  1. In Sendspark, click Share Video and copy the Image URL and the Video URL. Paste both into a notepad or document so you can edit them.
  2. In Salesforce, open Send List Email for your contact and use the merge-field picker: choose Contact, then Company, and click Insert. Salesforce inserts a merge code wrapped in curly braces.
  3. Copy the code from between the curly braces (the part that refers to Company) and use it to replace the company portion of your Sendspark video link.
  4. Insert the video the usual way: click the image icon, choose Web Image, paste the Image URL, and click Insert. Then single-click the image, click the link (chain) icon, paste the Video URL, and Save.
  5. Send yourself a test first. Check for stray spaces in the subject or body before sending the real campaign.
If you do not know how to share a video in Salesforce, be sure to check this video:
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Frequently asked questions

When you send to a single, specific contact, Salesforce does not always expose a Company field, so the company merge tag has nothing to pull from. Creating a custom Company text field and adding it to the Contact page layout gives the merge tag a field to reference.
Sendspark works with three variables: first name, company name, and job title. This workaround is only needed for the company name variable when that field is missing in Salesforce.
Use the Text field type. When naming it, use Company with a capital C for both the label and the field name so it matches cleanly.
Refresh the page and try editing again. In some cases the value does not save on the first try, and editing another field at the same time can help it save correctly.
Yes. Always send yourself a test email first. It’s easy to miss issues like an extra space in the subject line, which can push text onto a new line.
Updated July 2026.