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How to Send AI Videos in Instantly (Clay + Sendspark)

This article shows how to send AI personalized videos in Instantly AFTER they've been created via the Sendspark Clay Integration

Bethany Stachenfeld avatar
Written by Bethany Stachenfeld
Updated this week

How to Send Videos in Smartlead via Clay

This guide assumes that you've already created Sendspark videos in Clay, and you're looking to send them in Instantly campaigns as soon as they generate.

If you have not done that yet, please start with this guide on how to create Sendspark videos in Clay.

1. Prep Your Video Email

Before you can start enrolling contacts in your Instantly sequence, you need to add your Sendspark share snippet to the email:

  • From Sendspark, click "share campaign"

  • Click on "Instantly" to copy the code snippet to your clipboard

    Share AI Video in Instantly
  • Go to your email in Instantly

  • Switch into "Code View"

    Edit HTML Email in Instantly
  • Paste into your email where you want the video to be:

    Paste AI Video in Instantly
  • Switch back out of Code View

  • You should see the Sendspark placeholder in your email now.

    See AI Video Placeholder in Instantly
  • And, if you want to preview your video as a contact who's been added to your Sendspark campaign, you can click "Preview" and then use their email in the "email" variable:

Preview AI Video Email in Instantly

2. Automatically Send Video Email

Now, the final step is to add a column in Clay to add your contact to the Instantly email sequence.

  • From Clay, click "Add Enrichment"

  • Search for Instantly, and select the "Add Lead to Campaign" option

    Add AI Video to Instantly from Clay
  • Select your Campaign ID

  • Add the contact email, and any other data you want to send to Instantly

    AI Video Data to Send to Clay

You can save and run the workflow. And that's it! Congratulations!!! 🥳

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