Auto Email Video Watchers [Instantly]

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Key takeaways

• Trigger on Sendspark: New Video Played - Specific Campaign to catch prospects who watched a chosen video or campaign.
• Use an Instantly Search Lead action with the contact email from the trigger step, then a Router tool to separate leads who replied from those who didn’t.
• Enroll non-repliers into a follow-up campaign with Add Lead to Campaign in Instantly.
• A short, casual follow-up works best, for example: “Hey [First Name], I noticed you watched the video I sent. I’d love to hear your thoughts.”

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Step 1: Create an Automation in Sendspark

1. Log into your Sendspark dashboard.
2. Go to Agentic Workflows in the menu.
3. Click New Automation and name it something like Video Viewed — No Reply.

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Step 2: Set the Trigger to “Video Played”

1. In the automation builder, choose Trigger → Sendspark: New Video Played - Specific Campaign
2. Select the video or campaign you want to track.

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Step 3: Check for Replies in Instantly

1. Add an Action to Search Lead in Instantly ​
2. Use the contact email from your first step ​
3. Then add a Router tool to distinguish between leads who have replied or not ​

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Step 4: Add to a Follow-Up Campaign in Instantly

1. If no reply is found, enroll the contact into a follow-up sequence in Instantly. ​
2. Add an additional Action to Add Lead to Campaign in Instantly
3. In that campaign, you can have a a short, casual follow-up email such as: “Hey [First Name], I noticed you watched the video I sent. I’d love to hear your thoughts.”

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Step 5: Start Automation

1. When you’re ready, hit the Start button to turn on your automation.
2. Your whole automation should look something like this:

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Frequently asked questions