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Create Dynamic Video Backgrounds from Email Domains

Learn how to automatically create personalized dynamic video backgrounds in Sendspark using recipient email domains for B2B outreach.

Written by Dan Delauretis

Turn any email address into a personalized background URL using agentic workflows.

This allows you to automatically generate branded or customized video backgrounds based on your contact’s email domain.

⚙️ How It Works

You’ll build a simple workflow with three parts:

1. Trigger your workflow

Start with any trigger, for example:

  • A meeting booked

  • A form submission

  • A new contact created

2. Extract the email domain (Data Cropping)

Click the ➕ between steps and select:

Tool → Data Cropping

In this step:

  • Select the email field

  • Configure the cropping to extract everything after the “@”

👉 Example:
​dan@sendspark.com → sendspark.com

This will give you a clean domain you can reuse dynamically.

3. Use it in your Dynamic Video Campaign

In your Dynamic Video Campaign step:

  • Go to the Background URL field

  • Insert the output from the Data Cropping step

Now your background becomes dynamic based on the email domain.

💡 Example Use Case

If your contact is:

This creates a more personalized and relevant video experience automatically.

🚀 Why This Matters

  • Personalization at scale

  • No manual editing

  • Works with any trigger

  • Fully automated workflows

✅ Summary

By adding a Data Cropping step between your trigger and your video campaign, you can:

  • Extract the email domain

  • Convert it into a usable variable

  • Power dynamic backgrounds automatically

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