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To send personalized videos at scale in Zendesk, create your video in Sendspark using dynamic variables for first name, company name, and job title, click Share Video and choose Zendesk under Share with Personalization, then paste the copied snippet into a Zendesk macro. Apply that macro anywhere in Zendesk to send one video to many people while keeping it personalized.

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Key takeaways

  • Sendspark’s Zendesk integration turns one video into infinite personalized videos using dynamic variables for first name, company name, and job title.
  • Send a video in four steps: create it in Sendspark, copy the Zendesk share snippet, paste it into a Zendesk macro, then apply the macro.
  • If a viewer’s information is unknown, Sendspark displays fallback variables so every recipient still gets a good experience.
  • Video analytics show who’s watching, how far into the video they’ve watched, and what part of the world they’re located in.

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Why Send Mass Personalized Videos in Zendesk

As a Customer Success Manager or Customer Support Representative, personalized video is a powerful tool for you to communicate valuable information, make customers feel special, and close tickets once and for all. Sendspark’s Zendesk Integration helps you turn one video into infinite personalized videos. You can use dynamic variables to automatically add your viewer’s first name, job title, and company name when sending a video in Zendesk. You’ll also be able to check your video analytics to see who’s watching your video, how far into the video they’re watched, and what part of the world they’re located in.

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How to Send Personalized Videos at Scale in Zendesk

Watch the video or follow the steps below:

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1. Create your video in Sendspark

When you create your video message in Sendspark, you can use dynamic variables as placeholders for your viewer’s first name, company name, and job title. Sendspark video editor with dynamic variable placeholders for viewer personalization When you send your video in Zendesk, these variables will automatically populate with the correct viewer’s information. If the correct information is unknown for any viewer, Sendspark will display fallback variables.

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2. Copy the Zendesk share snippet

From Sendspark, click Share Video Under “Share with Personalization,” click on Zendesk. This will copy the Zendesk video snippet to your clipboard. Now, let’s go paste it in Zendesk! Sendspark Share Video modal with Zendesk option under Share with Personalization (Note, if you don’t see Zendesk on the share modal, you can follow these steps to modify your shortcuts).

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3. Paste into an Zendesk macro

Now, you can go over to Zendesk and create a new macro.
  • Navigate to Admin > Workspaces > Macros > Add macro
  • Add your Macro name, description, and availability settings
  • Under Actions, select “comment/description”
  • In the rich content area, paste your Zendesk video snippet from Sendspark
Zendesk macro creation form with video snippet pasted in rich content area
  • Click “Create” to save your macro

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4. Share your video email

Now, you can use your personalized video template from anywhere in Zendesk you can apply macros. When you select your Sendspark video macro, the personalization tokens for your viewers will populate, so you can send one video to many people, and still deliver a personalized experience. Zendesk ticket view showing applied Sendspark video macro with personalized tokens

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Frequently asked questions

Use dynamic variables as placeholders for your viewer’s first name, company name, and job title when you create the video in Sendspark. When you send it in Zendesk, these variables automatically populate with the correct viewer’s information. If the information is unknown for any viewer, Sendspark displays fallback variables.
Into a Zendesk macro. In Zendesk, go to Admin > Workspaces > Macros > Add macro, add your macro name and settings, select “comment/description” under Actions, then paste your Zendesk video snippet into the rich content area and click Create.
If Zendesk doesn’t appear under Share with Personalization, you can follow the steps to modify your shortcuts on the share modal to add it.
Yes. Sendspark video analytics let you see who’s watching your video, how far into the video they’ve watched, and what part of the world they’re located in.
Yes. Once your video macro is saved, you can use it anywhere in Zendesk that you can apply macros. The personalization tokens populate for each viewer, so you can send one video to many people and still deliver a personalized experience.

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Additional Resources for Integrating Sendspark and Zendesk

As a Sendspark + Zendesk user, you might want to take advantage of these additional features! Updated July 2026.