How To Edit Video Thumbnails

Add captions, logos, personalization, and your own color theme for video thumbnails.

Bethany Stachenfeld avatar
Written by Bethany Stachenfeld
Updated over a week ago

Congratulations on creating your video! Now let's make sure you make a great impression when you share it by customizing your video thumbnail!

Video Thumbnail Overview

Video thumbnails are what show up in emails. They are extremely useful to cut through the noise and capture your viewer's attention!

Video thumbnail in email

Note: Email is the ONLY place your video thumbnails will show up. So, when you edit your thumbnail, you will only see your edits when your video is shared in an email. (The edits do not display on the video page).

We highly recommend customizing video thumbnails because they provide a teaser for your video. You can let your viewer know what this video is about, and why they should click "play!"

How to Edit Video Thumbnails

Scroll through all of the possibilities below, or skip ahead to learn how to make a specific edit:

Launch the thumbnail editor

There are a couple of places you can launch the video thumbnail editor. You can use either of these options. (The video thumbnail editor will be the same no matter where you launched it from).

Option A. Shortcut

  • Click on the video edit page for the video you want to share

  • On the top right, click the icon for "Edit thumbnail"

Launch thumbnail editor

Option B: From the share modal

You can also get to the thumbnail editor from the video share modal. Simply click on the "Customize" button on the top right of the video preview in the share modal to launch the thumbnail editor.

Another way to launch the thumbnail editor

Add a Text Overlay

Start typing right under "text overlay" to add text to your video thumbnail. We recommend keeping this to ~5 words to make it easy for your viewer to see the note in just one glance.

Add text overlay

Once you start typing, you'll see the words show up on the video thumbnail preview immediately.

If you don't like the text color or background color, no worries! You'll be able to change that later.

Dynamically personalize thumbnails

Let's say you are sending one video to multiple people, and you want each video thumbnail to show the viewer's name.

You can automatically personalize videos using dynamic variables.

Simply select "personalize" and insert the variable that you want to use.

Personalize video thumbnails

When you send your video through your email automation platform of choice, we will map the dynamic variable placeholder in Sendspark to the contact property in your sending platform, so each viewer will see their own name.

If we can't get the contact variable for any reason, we will show a fallback variable. For example, "Hi {{first name}}" would show "Hi there."

To change the fallback variable, simply click on the dynamic variable you've inserted, and write in new fallback text.

Change merge tag fallback

Add your viewer's logo

Want to add your viewer's logo to the video to make it really pop? Simply search for their company name or domain under Logo Overlay.

Search for company logo

Once you see their logo, click on it, and it will appear in the top left of the video thumbnail.

preview logo on video thumbnail

If you don't see the logo you're looking for, you can try to find it on your own through a Google search, or by going to their company's LinkedIn/Twitter/Facebook pages, and then uploading it to Sendspark via the "upload logo" button.

Upload company logo to thumbnail

Select a different frame

Making a weird face? No worries, you can use our slider to select a new frame for your video thumbnail.

  • Click into the 2nd tab of the thumbnail editor Edit Preview

    Edit video preview
  • And then drag the slider to the right spot in your video

    Select a new preview for your thumbnail

You'll see the thumbnail preview change, so you can make sure things look right. πŸ‘

Preview new video thumbnail

Toggle between "static" or "animated" thumbnail

Sometimes your might want to have an animated GIF thumbnail, and other times you might want to have a static image thumbnail. It's easy to switch between these options.

  • Click into the 2nd tab of the thumbnail editor Edit Preview

    Edit video preview
  • Under Thumbnail Type, select either Animated or Static

    Toggle animated or static thumbnail

Change the colors

The right color theme is important to make sure you're delivering a polished, professional video. Click into the 3rd tab of the video thumbnail editor to modify your color theme.

Edit thumbnail styles

Here, you can edit colors for...

  • The text overlay (both the text color and the background color)

  • The video play button

  • The video timestamp

For any of these, just click on the color wheel, and either use the color selector or type the hex code into the input field.

Customize video thumbnail color theme

For some fields, like the video play button and video duration, you are able to modify the opacity as well. Spend some time clicking around on this page to see all that is possible!

Modify video thumbnail colors and opacity

Note, editing these colors is different from editing your global styles. When you edit your global styles, they affect all videos in the workspace. However, when you edit your video thumbnail styles, they only affect this specific video.

To save you some time, we will automatically use the same color theme for your next video, but you never have to worry about affecting other videos in your workspace by modifying your thumbnail colors!

Add/remove timestamp

Want to show viewers the duration of a video, so they know how long it is?

  • Click into the 3rd tab of the video thumbnail editor

    Edit video thumbnail styles
  • Under Duration toggle "show duration" either on or off

    Show or disable video timestamp

  • Feel free to modify the timestamp color and opacity while you're here!

Add/remove the play button

Sometimes the video play button can cover important parts of the thumbnail (like your face). In this case, you might want to toggle the play button on or off, change the shape, or modify the opacity.

  • Click into the 3rd tab of the video thumbnail editor Edit Styles

    Edit video thumbnail styles
  • Under Play Button, modify the styles and settings that you would like to change

    Add or remove video play button

Let us know if there's anything else you would like to modify about your video thumbnail!

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