How To Understand Sendspark Video Analytics

What do views, plays, clicks and likes mean on the video analytics modal?

Bethany Stachenfeld avatar
Written by Bethany Stachenfeld
Updated this week

Sendspark provides video analytics to help you gauge how viewers are interacting with your videos.


Launch The Video Analytics Modal

From either My Library or Team Library, click on the analytics icon on your video to launch the video analytics modal.

My library video

How to Read Sendspark Video Analytics

On the video analytics modal, you'll see several categories. Here's what they all mean:

Sendspark Analytics

Total Views:

The number of times viewers open your video page. This is a page view, NOT a video view.

Total Plays:

The number of times viewers click to play your video. Note that if someone starts and stops your video multiple times, it will count as multiple plays.

Total Clicks:

The number of clicks on the call-to-action button below your video.

Total Likes:

The number of times viewers hit the like button on the bottom right of your video. Note that one viewer can like the video multiple times.

Viewer Insights & Watch Time

At the bottom of the video modal, you'll also see a breakdown of views, plays, clicks, likes, and watch time separated by individual. The views, plays, clicks, and likes correspond to the data above.

Watch time displays a video heatmap showing which part of your video each viewer actually played.

Next to Watch Time, you'll see the percentage watched by the viewer during that session.

Frequently Asked Questions about Video Analytics

1. Are my views included in the video analytics?

No. Your visits are excluded from video analytics as long as you play the video inside your account. Please note that if you do use the share link on a new tab and play it, it will count your views.

2. Can I connect my CRM to identify viewers?

Yes, you can! Here's a link for quick access to our current CRM integrations, Instant Integrations, and Email Platform Integrations:

You can also search for yours in our help articles if you have a specific question about it:

3. Can I see video engagement data prior to January 19th, 2022?

You cannot see video engagement data prior to January 19th, 2022 (when we released video analytics) in the Sendspark application. If you message us, we can look up the total video views, plays, likes, and clicks for an individual video, but we will not be able to pull viewer insight data.

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