Why Use Videos in LinkedIn Sales Navigator?
Sending a video in LinkedIn Sales Navigator helps you stand out and add a face to the name. Whether you're doing sales outreach or following up with a connection, a short video builds trust faster than text alone.
How to Share Sendspark Videos in LinkedIn Sales Navigator
1. Create a Video in Sendspark
Start in Sendspark. You can:
Create a Dynamic Video Campaign to create personalized videos in bulk with AI.
Once you've created videos, you'll be able to share videos easily in LinkedIn Sales Nav.
Bonus: if you have the Sendspark Chrome Extension installed, you'll see a Sendspark icon in LinkedIn that makes it easy to create and send videos from right LinkedIn!
2. Copy the LinkedIn Video Link
Next to each video, you’ll see a LinkedIn icon. Click it to copy the link.
This version of the link is designed to work well inside LinkedIn messages. It’s short, trackable, and fast to load.
3. Paste the Link into LinkedIn Sales Navigator
Open a conversation in LinkedIn Sales Navigator and paste the link directly into the message field.
On your end, it’ll just look like a plain link:
This is because Sales Navigator keeps a simple UI for you.
But if your prospect accepts your message or accepts your connection request, they’ll see a clickable preview of the video with a moving thumbnail.
4. Track Who’s Watching
When someone opens and watches your video, Sendspark sends you a quick email. You’ll also see more details in your dashboard, like:
Who watched it
How long they watched
Whether they clicked your call to action
This makes follow-ups easier. You know who’s interested and when to respond.
5. Bonus: Advanced LinkedIn Automation
Want to level up your outreach with automation? Try the Sendspark Expandi Integration to AUTOMATICALLY send personalized videos at scale in LinkedIn Sales Nav.
This gives you the same great engagement, but without needing to copy & paste each video link individually!
Pros and Cons of Sending Video in LinkedIn Sales Navigator
Pros
Gets more attention than plain text
Adds a personal touch
Preview shows in inbox once your message is accepted
You can track views in real time
Cons
Thumbnails only show for accepted messages or connections
When to Use Video in LinkedIn Sales Navigator
Outbound sales: Send quick custom intros to leads
Partnerships: Start conversations with something more personal than text
Customer follow-ups: Use video if email replies are slowing down
Tips to Get More Views
Mention the person’s name early in the video
Keep it short—under 60 seconds works best
Add a quick sentence above the video link, like:
“Made this for you—wanted to walk through a quick idea”
Check Sendspark for view alerts and follow up while the lead is warm
And check out these tips from Dan (Sendspark Tech Support)
Final Thoughts
LinkedIn Sales Navigator helps you find the right people. Sendspark helps you get a reply. Adding a video to your LinkedIn message takes less than a minute, but can make a big difference in getting noticed.
If you're already using Sales Navigator to send messages, this is one of the easiest ways to improve your results without adding extra steps or tools.