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Outreach — Send Personalized Videos at Scale
Outreach — Send Personalized Videos at Scale

With Sendspark's Outreach Integration, you can dynamically personalized videos in Outreach

Bethany Stachenfeld avatar
Written by Bethany Stachenfeld
Updated over a week ago

Why Send Dynamic Videos in Outreach?

Adding a bit of personalization can increase email engagement see up to 16x higher engagement. Sendspark's Outreach integration provides a simple way to personalize videos to connect at scale.

How to Send Personalized Videos at Scale in Outreach

Follow the steps below, or watch the video:

1. Create your video in Sendspark

When you create your video message in Sendspark, you can use dynamic variables as placeholders for your viewer's first name, company name, and job title.

Video with Personalization Tokens

When you send your video in Outreach, these variables will automatically populate with the correct viewer's information.

If the correct information is unknown for any viewer, Sendspark will display fallback variables.

2. Copy the Outreach share snippet

From Sendspark, click Share Video

Under "Share with Personalization," click on Outreach.

Note, if you don't see Outreach on the share modal, you can follow these steps to modify your shortcuts.

And then under Personalize Video, click Copy Snippet

This will copy the Outreach video snippet to your clipboard.

3. Paste into an Outreach template

Now, you can go over to Outreach and create a new template.

Paste your Outreach video snippet right into your template.

Paste dynamic video into Outreach

Save your new template!

4. Share your video email

Now, you can use your personalized video template from anywhere in Outreach, including:

  • Direct emails to customers in Outreach

  • Direct emails in Gmail / Outlook, as long as you have the Outreach Chrome Extension installed

  • Sequences (of course!)

When you select your video template, the personalization tokens for your viewers will populate, so you can send one video to many people, and still deliver a personalized experience.

Additional Resources for Integrating Sendspark and Outreach

As a Sendspark + Outreach user, you might want to take advantage of these additional features!

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