Why Send Dynamic Videos in Outreach?
Adding a bit of personalization can increase email engagement see up to 16x higher engagement. Sendspark's Outreach integration provides a simple way to personalize videos to connect at scale.
How to Send Personalized Videos at Scale in Outreach
Follow the steps below, or watch the video:
1. Create your video in Sendspark
When you create your video message in Sendspark, you can use dynamic variables as placeholders for your viewer's first name, company name, and job title.
When you send your video in Outreach, these variables will automatically populate with the correct viewer's information.
If the correct information is unknown for any viewer, Sendspark will display fallback variables.
2. Copy the Outreach share snippet
From Sendspark, click Share Video
Under "Share with Personalization," click on Outreach.
Note, if you don't see Outreach on the share modal, you can follow these steps to modify your shortcuts.
And then under Personalize Video, click Copy Snippet
This will copy the Outreach video snippet to your clipboard.
3. Paste into an Outreach template
Now, you can go over to Outreach and create a new template.
Paste your Outreach video snippet right into your template.
Save your new template!
4. Share your video email
Now, you can use your personalized video template from anywhere in Outreach, including:
Direct emails to customers in Outreach
Direct emails in Gmail / Outlook, as long as you have the Outreach Chrome Extension installed
Sequences (of course!)
When you select your video template, the personalization tokens for your viewers will populate, so you can send one video to many people, and still deliver a personalized experience.
Additional Resources for Integrating Sendspark and Outreach
As a Sendspark + Outreach user, you might want to take advantage of these additional features!