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To send personalized videos at scale in Outreach, create a video in Sendspark with dynamic variables (first name, company, job title), copy the Outreach share snippet, and paste it into an Outreach template. Use that template in direct emails or sequences, and each recipient’s tokens populate automatically for a personalized experience.

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Key takeaways

  • Personalizing videos can drive up to 16x higher email engagement.
  • Use dynamic variables in Sendspark for first name, company, and job title; missing values show fallback variables.
  • Copy the Outreach snippet from Share Video → Share with Personalization → Outreach, then paste it into an Outreach template.
  • Use the saved template in direct emails, Gmail/Outlook (with the Outreach Chrome Extension), or sequences.

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Why Send Dynamic Videos in Outreach?

Adding a bit of personalization can increase email engagement see up to 16x higher engagement. Sendspark’s Outreach integration provides a simple way to personalize videos to connect at scale.

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How to Send Personalized Videos at Scale in Outreach

Follow the steps below, or watch the video:

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1. Create your video in Sendspark

When you create your video message in Sendspark, you can use dynamic variables as placeholders for your viewer’s first name, company name, and job title. Sendspark video editor with dynamic variable placeholders for name, company, and title When you send your video in Outreach, these variables will automatically populate with the correct viewer’s information. If the correct information is unknown for any viewer, Sendspark will display fallback variables.

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2. Copy the Outreach share snippet

From Sendspark, click Share Video Under “Share with Personalization,” click on Outreach. Note, if you don’t see Outreach on the share modal, you can follow these steps to modify your shortcuts. Sendspark share modal showing personalization options with Outreach selected And then under Personalize Video, click Copy Snippet This will copy the Outreach video snippet to your clipboard.

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3. Paste into an Outreach template

Now, you can go over to Outreach and create a new template. Paste your Outreach video snippet right into your template. Outreach email template editor with personalized video snippet pasted into message body Save your new template!

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4. Share your video email

Now, you can use your personalized video template from anywhere in Outreach, including:
  • Direct emails to customers in Outreach
  • Direct emails in Gmail / Outlook, as long as you have the Outreach Chrome Extension installed
  • Sequences (of course!)
When you select your video template, the personalization tokens for your viewers will populate, so you can send one video to many people, and still deliver a personalized experience.

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Additional Resources for Integrating Sendspark and Outreach

As a Sendspark + Outreach user, you might want to take advantage of these additional features!

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Frequently asked questions

Adding a bit of personalization can drive up to 16x higher email engagement. Sendspark’s Outreach integration lets you personalize videos and connect at scale.
Sendspark displays fallback variables whenever the correct information for a viewer is unknown, so your video still reads well instead of showing a blank field.
If Outreach isn’t showing under Share with Personalization, you can modify your share modal shortcuts to add it.
Anywhere in Outreach — direct emails to customers, direct emails in Gmail/Outlook (if you have the Outreach Chrome Extension installed), and sequences. Selecting the template populates each viewer’s personalization tokens.
Updated July 2026.