Adding a bit of personalization can increase email engagement see up to 16x higher engagement. Sendspark's Outreach integration provides a simple way to personalize videos to connect at scale.

Follow the steps below, or watch the video:

When you create your video message in Sendspark, you can use dynamic variables as placeholders for your viewer's first name, company name, and job title.

When you send your video in Outreach, these variables will automatically populate with the correct viewer's information.

If the correct information is unknown for any viewer, Sendspark will display fallback variables.

From Sendspark, click Share Video

Under "Share with Personalization," click on Outreach.

Note, if you don't see Outreach on the share modal, you can follow these steps to modify your shortcuts.

And then under Personalize Video, click Copy Snippet

This will copy the Outreach video snippet to your clipboard.

Now, you can go over to Outreach and create a new template.

Paste your Outreach video snippet right into your template.

Save your new template!

Now, you can use your personalized video template from anywhere in Outreach, including:

When you select your video template, the personalization tokens for your viewers will populate, so you can send one video to many people, and still deliver a personalized experience.

As a Sendspark + Outreach user, you might want to take advantage of these additional features!