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Hubspot Sales Sequences — Send Personalized Videos at Scale
Hubspot Sales Sequences — Send Personalized Videos at Scale

Use Hubspot personalization tokens in Sendspark videos to provide a uniquely personalized experience for every viewer.

Bethany Stachenfeld avatar
Written by Bethany Stachenfeld
Updated over a week ago

With Sendspark's + Hubspot Sales Hub Integration, you are able to send hyper-personalized video emails in Hubspot.

Why Send Dynamic Videos in Hubspot Sales Hub?

Adding a bit of personalization can increase email engagement by up to 16x. Sendspark's Hubspot Sales Hub integration provides a simple way to personalize videos at scale.

To get started, read the article or watch the video:

How to Send Personalized Videos at Scale in Hubspot Sales Hub

1. Create your video in Sendspark

When you create your video message in Sendspark, you can use personalization tokens, like {{first name}}, {{job title}}, and {{company name}}.

Video with Personalization Tokens

When you send your videos in Hubspot, these variables will automatically populate with the correct viewer's information.

If the contact information is unknown, Sendspark will display fallback variables.

2. Add to a Hubspot template

Under "Share with Personalization" click Hubspot Sales Hub.

Note, if you don't see Hubspot Sales Hub on the share modal, you can follow these steps to modify your shortcuts.

Hubspot Share option

This will copy the Hubspot video snippet to your clipboard. Now, you can go over to Hubspot and create a new template.

Paste your Hubspot video snippet right into your template.

Personalized Video in Hubspot Template

Save your new template!

3. Share your video email

Now, you can use your personalized video template from anywhere in Hubspot Sales Hub, including:

  • Direct emails to customers in Hubspot

  • Direct emails in Gmail / Outlook, as long as you have the Hubspot Chrome Extension installed

  • Sequences

When you select your video template, the personalization tokens for your viewers will populate, so you can send one video to many people, and still deliver a personalized experience.

Additional Resources for Integrating Sendspark and Hubspot

As a Sendspark + Hubspot user, you might want to take advantage of these additional features!

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