Sharing Sendspark videos on LinkedIn is straightforward, provided you follow the right steps. This guide will walk you through the process and highlight common mistakes to avoid.
Prerequisites
Chrome Extension: Ensure you have the Sendspark Chrome extension installed. This adds a convenient Sendspark button to your LinkedIn interface.
Steps to Send Videos
Accessing the Video Library
Click on the Sendspark button within your LinkedIn post or message composer.
Select "Video Library."
Choose the video you want to share.
Personalizing Your Video
Add the tag "firstname" merge tag to the Header in the edit section of your video in order to see the name personalization in the Video Thumbnail
You will see a link and a parameter that says "first name."
Click "Send." LinkedIn will take a few moments to populate the thumbnail.
Custom Domain
Ensure your workspace is verified and connected for branding. If not, Sendspark's default domain will be used.
What Not to Do
Incorrect Link Sharing
Avoid copying the video link directly from Sendspark and pasting it into LinkedIn. This method does not retain personalization.
To properly include personalization, always use the Chrome extension to insert your video.
Editing After Sending
If you realize you've made a mistake (e.g., forgot to include the recipient's name), you cannot simply edit and resend the same link.
Due to LinkedIn's caching, changes will not take effect. Instead, duplicate the video in your Sendspark library to generate a new link.
Additional Tips
Thumbnails and Banners:
When adding a banner or thumbnail, personalization (like first name) will not appear on the banner. It will only show in the main content area.
Ensure your thumbnails and banners are correctly set before sending.
Connection Requirement:
Only send videos to LinkedIn connections. Sending to non-connections may result in LinkedIn blocking the thumbnail.
By following these steps, you can efficiently share personalized videos on LinkedIn, ensuring your message is both professional and engaging.