Tracking Video Analytics with Sendspark

When you send a video through Sendspark, you can gather valuable analytics to understand your audience's engagement. However, it's important to note the limitations based on how you send the video.

If you send a video through an email platform like Gmail, you will receive general analytics. This includes information such as how much of the video was watched, the IP address related to that device, etc. However, you won't be able to see exactly who watched the video. The reason is that Gmail and similar platforms do not track individual viewers because you are not working with a database. It will only show "Viewer from..."

To know exactly who watched your video, you need to use an automation platform such as HubSpot, Apollo, Instantly or a similar supported tool.

These platforms integrate with Sendspark and allow you to send videos to a list of contacts within the platform. This way, you can track detailed analytics, including the identities of the viewers:

By using the right tools, you can maximize the insights you gain from your video content.