You can easily send AI-personalized videos in your LinkedIn automation using Sendspark and most LinkedIn automation platforms (Expandi, La Growth Machine, Skylead, etc).
This article will walk through how to import Sendspark videos into Expandi, but the same steps can be replicated with nearly any LinkedIn automation platform.
How to Send AI-Personalized Videos in LinkedIn Automation
1. Create Dynamic Video Campaign in Sendspark
Head to the dynamic video section of Sendspark to get started.
In your dynamic video campaign, you will be able to select one video, and use AI to automatically personalize each video for each viewer.
Here is more information on creating a Dynamic Video Campaign in Sendspark.
2. Import Contacts into Sendspark
You can either manually type contact data into Sendspark, import a CSV, or set up automation (via Zapier, HubSpot, or API) integration.
One note is that if you import the "LinkedIn Profile URL" into Sendspark when you generate videos, it will be easier to import your contact list into Expandi later.
We don't have a designated field for this, so I often use the "Job Title" field, and just don't use the Job Title variable in the dynamic video campaign.
3. Generate Dynamic Videos
Just click "Generate Videos" to make AI personalized videos for every contact on your list.
4. Download CSV
You can click "Download .CSV" to export your contact list out of Sendspark to import it back into Expandi.
This will be similar to the first list you imported in... with one big addition: Video Link
The Video Link is the unique, AI personalized video for that contact. You'll use this in your campaigns in Expandi to send out the videos.
5. Import CVS into Expandi
In Expandi, go to your campaign, and then to the "Add Contacts" section, and select "Import CSV"
You'll need to remember to:
Remember to map the "LinkedIn profile" field back to Expandi
Import "Video Link" as a "Dynamic Placeholder"
Click "Send to Processing..." and you can start working on the rest of your campaign.
6. Use AI Video Link in Expandi
Now, when you write the content for LinkedIn connection request or messaging, you can use the Dynamic Placeholder for Video Link.
Just select "Dynamic Placeholder"
And from there, you can write content for the situations in which (1) you do have data for "video link," or (2) you do not have data for that contact.
7. Save and activate your campaign
That's it! Now you'll be all set to send AI-personalized videos in LinkedIn outreach.
When your prospects receive videos, they will see something link this in their messenger (with an animated GIF):
Happy connecting!