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Sendspark + HubSpot Complete Integration Guide
Sendspark + HubSpot Complete Integration Guide

Connect the Sendspark App, Record and Insert Video Emails, Generate AI-Personalized Video at Scale, and more.

Bethany Stachenfeld avatar
Written by Bethany Stachenfeld
Updated this week

Sendspark makes it easy to send personalized videos in HubSpot emails. Here are some things you can do:

Read through the guide to see how to use Sendspark and HubSpot together in all of these ways!


Requirements

Before we dive in, let’s make sure that you have everything you need to get started:

  • A Sendspark Subscription. If you do not have one now, you can create a new account or upgrade from your billing portal to use the HubSpot integration features.

  • A HubSpot account with some admin permissions. You will need to have admin rights to install the Sendspark + HubSpot App, the ability to edit “templates” or “marketing emails” to use the dynamic video features, and the ability to send emails to use the basic recording & inserting video functionality. If you only have some of these admin rights, you can use just those features.


Getting Started

Let’s set up the basics now, so you can do everything else in this guide without friction.

1. Connect the Sendspark + HubSpot App

This is important for seeing all Sendspark viewer engagement in HubSpot. With this data, you will get further insight into how much engagement videos are getting, and be able to create HubSpot lists & workflows based on viewer data.

For example, you can trigger an email for HubSpot contacts who have watched a video 80%+, but not scheduled a meeting yet.

To connect the HubSpot app, please…

  • Under “Apps” and next to “HubSpot,” click “Connect”

  • Follow the steps to connect Sendspark with HubSpot

  • You will know that you have done this successfully when you see the popup that says “HubSpot is now connected!”

Connect Sendspark Hubspot App

  • You can remove this connection anytime by clicking the button “Disconnect.”

2. Add your HubSpot Tracking ID to Sendspark

Also in your integrations settings, you can add your Hub ID to Sendspark to get even more data sent to HubSpot.

This will basically add the HubSpot website tracking snippet to your Sendspark video pages, so you will be able to see when contacts view them like you can see other “page views” in HubSpot.

To add this tracking snippet, simply…

  • Navigate to the Sendspark integrations tab

  • Under “Tracking Snippets” and next to “HubSpot,” click “Connect”

Add Hubspot Analytics Tracking Snippet

  • Copy your Hub ID from HubSpot (you can find this in your HubSpot account by clicking the dropdown in the HubSpot menu on the top right. You’ll see a 7 digit number that is your Hub ID )

Find Hubspot ID in Hubspot

  • Paste the Hub ID value into Sendspark

  • Click “Save”

  • You can remove this anytime by simply clicking to “edit” that value, and then deleting your Hub ID.

3. Install The Sendspark Chrome Extension.

This is required to record and send 1-to-1 personalized videos within HubSpot. If you only plan to use Sendspark dynamic videos within HubSpot, and do not want to send individual videos, you can skip this.

  • Install the Sendspark Chrome Extension here.

Awesome, that covers the basic setup! Now let's move on to the fun part!


How to Use the Sendspark + HubSpot Integration

1. Send 1:1 videos in HubSpot emails

Sendspark has an “Instant Integration” that allows you record and send videos from within HubSpot without ever leaving HubSpot.

(Note: you must have the Sendspark integration installed, and be using a Chromium browser to access this feature).

Record a new video in a HubSpot Email

  • Open an email compose window in HubSpot

  • Click on the Sendspark icon in the bottom left of your email

  • Select “Record New Video” and go through the normal Sendspark recording process

Send Video in Hubspot

  • When you’re done recording, click “Copy Linked GIF”

  • Paste directly where you would like your video to appear in your email draft

Insert Video In Hubspot Email

Insert an existing video into a HubSpot Email

  • Open an email compose window in HubSpot

  • Click on the Sendspark icon in the bottom left of your email

  • Select “Video Library”

View Sendspark Video Library in Hubspot

  • Select the video you would like to use from your video library, and then click “copy to clipboard”

Choose Sendspark Video to Send in Hubspot

  • Paste directly where you would like your video to appear in your email draft

2. Send Personalized Videos at Scale

Ready to stop repeating yourself and start scaling? Sendspark makes it easy to send AI personalized videos in HubSpot marketing emails & sales sequences.

  • First, you will make your AI-Personalized Video in Sendspark.

  • Then, you will copy the share snippet for “HubSpot Marketing Hub” or “HubSpot Sales Hub” depending on where you want to share the video.

  • Then, you will paste where you want the video to go in email.

Here’s a video that shows that process from beginning to end:

3. See viewer data & analytics in HubSpot

Once your contacts watch your videos, you will start seeing video engagement data in HubSpot.

Here is the data that you’ll be able to see:

  • Video Visited – Tells you that someone visited a video page

  • Video Played – Tells you that someone has clicked “play” on your video

  • Video Watched – Will tell you what percentage of a video someone watched

  • Video Liked – Tells you that someone has liked your video

  • Video CTA Clicked – tells you that someone has click the call-to-action on your video

These will show up as timeline events, so you can click into each contact record and HubSpot and see which Sendspark events have been triggered.

View Sendspark Data in Hubspot

Note – The Sendspark Timeline events are not enabled by default. To see the Sendspark timeline events, make sure to:

  1. Click “Filter Activity”

  2. Select “Sendspark”

Enable Sendspark Timeline Events in Hubspot

You will also be able to use these in lists and automations, so you can reach out to users who have taken (or not taken) certain actions in Sendspark.

The Sendspark + HubSpot App provides many options to filter contacts. Here is what each of them means:

  • Contact Email – refers to the email address of the contact who watched the video

  • Contact Info – refers to the name of the name contact who watched the Sendspark video, if it’s available

  • Creator ID – refers to the ID of the team member in your Sendspark workspace who created the video

  • Creator Name – refers to the name of the team member in your Sendspark workspace who created the video

  • Dynamic Video Campaign ID – refers to the ID of the dynamic video campaign that the viewer watched, if they watched a dynamic video. You can find this by looking in the URL of the dynamic video campaign you have created

  • Dynamic Video Campaign Name – refers to the name of the dynamic video campaign that the viewer watched, if they watched a dynamic video.

  • Occurred – refers to the date that the video was watched

  • Video ID – refers to the ID of the video the contact watched. You can find this by looking for the string text in the video share URL

  • Video Name – refers to the name of the video

  • Video Link – refers to the URL of the video that was watched

  • Watch Percentage – refers to the percentage of the video that was watched

  • Workspace ID – refers to the Sendspark workspace this video was created in. You can find this value in your workspace settings.

  • Workspace Name – refers to the name of the workspace this video was created in.


Thanks for taking the time to learn how the Sendspark + HubSpot integration works! Let us know if you have any questions.

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