Sendspark supports AI-personalized introductions to greet each viewer by name.
This can help you scale your sales outreach — you just record one video, and can easily generate personalized videos for each of your prospects.
How to Make AI Personalized Videos for Sales Prospecting
1. Create a Dynamic Video Campaign
Go to the Dynamic Video section of Sendspark and select Create Dynamic Video
Give your campaign a name, and then click Start Creating!
2. Add Your Video
Select or paste the video you want to use for your AI personalized videos.
View our guidelines for how to get the best results with AI voice cloning. The most important points to remember are...
Start your video with the phrase "Hi Watermelon." The word "watermelon" will be replaced with your viewer's first name before you share the video.
Leave a brief pause before the word "Watermelon" and the rest of your video. This will make the video sound more seamless.
Use a high-quality microphone. The better your sound quality, the better your AI-generated videos will sound.
Along the same vein, reduce background noise, reverb, and echo. All of these could get picked up by the voice cloning AI and make your final product sound mechanical.
Audio quality is key!
3. Toggle on AI Voice Cloning
Toggle Voice Cloning on to let the system know you want to apply the AI personalized introduction:
It will take ~1 minute for us to generate the AI voice & video model for you. In that time, you are welcome to continue to the next step and start customizing your share page.
4. Customize Video Share Page
Feel free to customize the video share page for your viewers. The right-hand side section displays a preview of the share page of the video, and the left-hand side section is where you can edit the Header, Message, and Call-to-action.
5. Add Contacts
Import the contacts for whom you would like to generate AI personalized videos. You can either manually add them or upload a CSV file.
When uploading contacts, you need to provide:
First Name — To allow the Ai to make the intro (i.e. "Hi Bethany," "Hi Manny," etc.)
Email — to send videos in sales sequences and email campaigns. When sending the videos through Hubspot, Outreach, Instantly, etc., "email" is the unique identifier we use to determine which contact should receive which video.
Background URL — to set the background behind your camera bubble in your video. We recommend using your prospects' homepage or LinkedIn profile to further personalize the video. (Note, if you use their LinkedIn profile, you need to add a LinkedIn cookie to Sendspark before generating the videos).
(The Company & Job Title properties are only recommended if you are planning to use Merge Tags for them)
6. Generate AI Videos
Once you've added your contacts, just click "Generate Videos" to start generating AI-personalized videos for each of your prospects.
7. Preview AI Videos
Once you've generated your videos, you'll be able to preview them in a list. You can click on each video to preview the AI voice and video and make sure it's up to par.
8. Share AI Videos
Sendspark provides 2 ways to share your AI videos with your prospects: You can either share videos individually with each contact, or you can embed them in a sales sequence or email campaign to share videos in bulk.
A) Share AI Videos Individually
To share a video with a contact one-on-one, simply click on the "..." next to that video. In the dropdown, you will see several share options:
This is what each of those list items means:
Copy Video Link — This will copy a link to your video share page to your clipboard. You can share this link with your contact via LinkedIn, WhatsApp/ text message, or anywhere else you'd like online.
Copy GIF + Video Link — This is the best way to share your video in email. In addition to copying the video link to your clipboard, it will also include an animated preview to make sure your video stands out and captures attention in email.
Edit Page — This will take you to the edit page for this specific video, where you have more options to edit and share the video.
Delete Video — This will delete the video and the contact from your list in Sendspark.
Download Video — This will download the video as an MP4 to your desktop
Viewer Analytics — This will let you see viewer analytics for this particular video.
B) Share AI Videos in Sales Sequences & Email Automation
To share videos in high volume, simply click on the "Share Campaign" button. From there, you can select the email platform you want to send your video in.
By clicking on the desired Sales Automation Platform, you'll be able to copy a "Code snippet" from it and paste it directly into your email template or campaign in your sending platform.
Make sure to look at the specific guide for sending dynamic videos in each our integrations to ensure that your video will render perfectly in email.
Read our Getting Started Guide with more information on how to set up your branding, connect integrations, record videos, view analytics and more.
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Subscribe to our YouTube channel — For all our in-depth tutorials
Join the Slack community — To connect with other personalized video enthusiasts
Schedule an onboarding call — For more support from our team