Key takeaways
- You record one video and Sendspark generates a personalized version for each contact; start the recording with the phrase “Hi Watermelon,” which is replaced with the viewer’s first name.
- Audio quality is critical: use a high-quality microphone and reduce background noise, reverb, and echo so the cloned voice sounds natural rather than mechanical.
- The required contact fields are First Name (used for the intro) and Email (the unique identifier for sending); a Background URL such as a homepage or LinkedIn profile further personalizes the video background.
- Share videos individually (Copy GIF + Video Link is best for email) or in bulk by pasting a code snippet into a sales sequence or email campaign.
How to Make AI Personalized Videos for Email Outreach
- Create a Dynamic Video Campaign

2. Add Your Video
Select or paste the video you want to use for your AI personalized videos.
- **Start your video with the phrase “Hi Watermelon.”**The word “watermelon” will be replaced with your viewer’s first name before you share the video.
- Leave a brief pause before the word “Watermelon” and the rest of your video. This will make the video sound more seamless.
- Use a high-quality microphone. The better your sound quality, the better your AI-generated videos will sound.
- Along the same vein, reduce background noise, reverb, and echo. All of these could get picked up by the voice cloning AI and make your final product sound mechanical.
- Audio quality is key!
3. Customize Video Share Page
Feel free to customize the video share page for your viewers. The right-hand side section displays a preview of the share page of the video, and the left-hand side section is where you can edit the Header, Message, and Call-to-action.
Pro Tips for Customizing Your Share Page:
- Use Merge Tags to further customize the viewing experience. By default, Sendspark supports personalization for your viewers’ first name, company name, and job title.
- You can change the “fallbacks” for each Merge Tag by clicking on it. This way, if you are missing a property for any contact, they will still have a good viewing experience.
- Set your global stylesto ensure that your viewer sees the video with your own logo and brand colors. You can find this option under Manage Workspace. The changes apply to all videos created in that specific workspace.
- Use call-to-actionsto get better results from your video prospecting. To have viewers book demos after watching your video, add a link to your Calendly page, or any other meeting scheduling tool.
4. Add Contacts
Import the contacts for whom you would like to generate AI personalized videos. You can either manually add them or upload a CSV file.
- First Name— To allow the Ai to make the intro (i.e. “Hi Bethany,” “Hi Manny,” etc.)
- Email — to send videos in sales sequences and email campaigns. When sending the videos through Hubspot, Outreach, Instantly, etc., “email” is the unique identifier we use to determine which contact should receive which video.
- Background URL — to set the background behind your camera bubble in your video. We recommend using your prospects’ homepage or LinkedIn profile to further personalize the video. (Note, if you use their LinkedIn profile, you need to add a LinkedIn cookie to Sendspark before generating the videos).
Pro Tip for Adding Contacts
Start with a small list first to make sure you are happy with the way you’ve set up your video and campaign. (We provide a sample CSV of contacts — You can use this to test before uploading your own list if you’d like).5. Generate AI Videos
Once you’ve added your contacts, just click “Generate Videos” to start generating AI-personalized videos for each of your prospects.6. Preview AI Videos
Once you’ve generated your videos, you’ll be able to preview them in a list. You can click on each video to preview the AI voice and video and make sure it’s up to par.
7. Share AI Videos
Sendspark provides 2 ways to share your AI videos with your prospects: You can either share videos individually with each contact, or you can embed them in a sales sequence or email campaign to share videos in bulk.A) Share AI Videos Individually
To share a video with a contact one-on-one, simply click on the**”…”**next to that video. In the dropdown, you will see several share options:
- Copy Video Link — This will copy a link to your video share page to your clipboard. You can share this link with your contact via LinkedIn, WhatsApp/ text message, or anywhere else you’d like online.
- Copy GIF + Video Link — This is the best way to share your video in email. In addition to copying the video link to your clipboard, it will also include an animated preview to make sure your video stands out and captures attention in email.
- Edit Page— This will take you to the edit page for this specific video, where you have more options to edit and share the video.
- Delete Video — This will delete the video and the contact from your list in Sendspark.
- Download Video — This will download the video as an MP4 to your desktop
- Viewer Analytics — This will let you see viewer analytics for this particular video.
B) Share AI Videos in Sales Sequences & Email Automation
To share videos in high volume, simply click on the “Share Campaign” button. From there, you can select the email platform you want to send your video in.
Pro Tip for Sharing Videos in Email Campaigns
It’s important that you send your video emails to the same contact list who you’ve generated videos for. An easy way to ensure this is the case is to click**“Download CSV**” from Sendspark, and use that contact list in your sending campaign. To keep your campaign clean, the CSV file will only include successfully generated videos.Frequently asked questions
What phrase should I use to start my video for AI introductions?
What phrase should I use to start my video for AI introductions?
Start your video with the phrase “Hi Watermelon.” Sendspark replaces the word “watermelon” with each viewer’s first name before you share the video. Leave a brief pause after “watermelon” so the personalized intro sounds seamless.
What contact fields do I need to generate AI personalized videos?
What contact fields do I need to generate AI personalized videos?
First Name and Email are required: First Name lets the AI make the intro (“Hi Bethany”), and Email is the unique identifier used to match each contact to their video when sending. A Background URL (such as a homepage or LinkedIn profile) is optional and sets the background behind your camera bubble. Company and Job Title are only needed if you plan to use Merge Tags for them.
How do I get the best AI voice quality?
How do I get the best AI voice quality?
Use a high-quality microphone and reduce background noise, reverb, and echo. Poor audio gets picked up by the voice-cloning AI and can make the final videos sound mechanical, so audio quality is the most important factor.
Can I test my setup before generating videos for my whole list?
Can I test my setup before generating videos for my whole list?
Yes. Start with a small list first to confirm your video and campaign are set up the way you want. Sendspark provides a sample CSV of contacts you can use to test before uploading your own list.
Additional Resources
- **Read our Getting Started Guide**with more information on how to set up your branding, connect integrations, record videos, view analytics and more.
- Follow Sendspark on LinkedIn — Stay in the know on latest feature announcements, tips & tricks
- Subscribe to our YouTube channel— For all our in-depth tutorials
- Join the Slack community— To connect with other personalized video enthusiasts
- Schedule an onboarding call — For more support from our team