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Hubspot Marketing Emails - Send Dynamic Videos

Learn how to send dynamic personalized Sendspark videos in HubSpot Marketing Emails. Step-by-step guide for video email campaigns at scale.

Bethany Stachenfeld avatar
Written by Bethany Stachenfeld
Updated this week

This guide walks you through setting up dynamic videos in HubSpot Marketing Hub emails. With Sendspark's dynamic video feature, each contact receives a personalized video showing your camera bubble over their website, creating a tailored experience for every recipient.

Prerequisites

  • Active Sendspark account with a dynamic video campaign created

  • HubSpot Marketing Hub access

  • Contacts added to your Sendspark campaign

Getting Your Campaign Share Code

  1. In your Sendspark dashboard, locate the dynamic video campaign you want to use

  2. Click Share Campaign

  3. Select the HubSpot Marketing Hub option (note: this is different from the Sales Hub option)

  4. Copy the provided HTML snippet

Important: Make sure you select the Marketing Hub option specifically, as Sendspark provides different snippets for Marketing Hub versus Sales Hub.

Adding the Video to Your HubSpot Email

  1. In your HubSpot email editor, navigate to where you want the video to appear

  2. Drag an HTML block into your email template

  3. Delete the sample text that appears in the HTML block by default

  4. Paste your copied Sendspark snippet into the HTML block

Note: After pasting the snippet, the block may appear blank or show your fallback video. This is normal behavior when no specific contact is selected.

Testing Your Dynamic Video

  1. Select a contact from your campaign list in HubSpot

  2. Use HubSpot's preview feature to preview the email as that specific contact

  3. Verify that the dynamic video appears with your camera bubble over their website

  4. Test with multiple contacts to ensure the personalization is working correctly

Tip: Test your email with several contacts from your campaign to ensure everyone will have the best experience before sending.

How Fallback Videos Work

If a recipient isn't included in your Sendspark campaign, they'll automatically see your fallback video instead of a personalized version. While this isn't the dynamic experience you're aiming for, it still provides a good viewing experience for all recipients.

Need help? Contact our support team if you run into any issues setting up your dynamic videos in HubSpot Marketing Hub.

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