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Smartlead - Create and Send Videos When Leads Get Added to Campaign

Bethany Stachenfeld avatar
Written by Bethany Stachenfeld
Updated today

In this article, you'll learn how to automatically create AI-personalized videos for leads when they get added into Smartlead sequences.

How to Create Sendspark Videos When Leads Get Added to Smartlead Campaign

1. Create a Dynamic Video Campaign in Sendspark

Start by creating your dynamic video campaign in Sendspark. This will be the template you use to create all of the personalized videos.

2. Create an Email Campaign in Smartlead

Create your email campaign in Smartlead, and add your Sendspark video placeholder where you want your video to appear.

Note that you will have to add this to the 2nd email in Smartlead, or a later step, to ensure that the video has enough time to generate before you send off the video email.

Learn how to get your Sendspark video placeholder for Smartlead here.

3. Create an Agentic Workflow in Sendspark

Go to the Agentic Workflow section of Sendspark and create a new automation.

4. Use “Smartlead: Lead moved to specified status" as the Trigger

For your trigger, select Smartlead and then Lead moved to specified status

Connect your Smartlead account, and then specify the Smartlead email campaign that you're using here.

Click "continue" to save the step.

5. Select the Status "In Progress"

Click anywhere in the first step to launch the settings modal.

Set select the status to "IN PROGRESS," so when leads get updated to this status in Smartlead, it will trigger the automation in Sendspark.

6. Add Step to Create Sendspark Video

Add an action for "Sendspark" and select "Create Dynamic Video"

Select the dynamic video campaign you are using, and then map the fields from Smartlead that you would like to use in your Sendspark video.

Make sure to map in the email field, because this is essential for matching the right video to the right lead in Smartlead.

7. Add Step to Create Sendspark Video

That's it! Your entire automation should look something like this, where...

  • When a lead in Smartlead moves to "in progress" status of your chosen campaign...

  • You're automatically creating a dynamic video...

  • And then updating the video placeholder in your email to make sure that every lead gets the right video.

When you're ready, hit "start" and begin adding leads to your campaign in Smartlead!

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