To see how this works, either watch this full tutorial, or follow the steps below:
How to Send AI Personalized Videos with Lemlist and Clay
1. Create your Dynamic Video Campaign in Sendspark
Start by creating your dynamic video campaign in Sendspark. This will be the template for all of your AI personalized videos.
2. Add Video Placeholder to Lemlist
Create your email campaign in Lemlist, and add the Sendspark placeholder where the video should go.
You can add this placeholder by following these steps:
Select "Share Campaign" in Sendspark
Search for "Lemlist" and click to copy the snippet
In your Lemlist email template, click "more rich" and then "code view"
Paste the Sendspark snippet directly into your Lemlist email campaign
Switch back to out of code view to finish editing your email
3. Automate through Clay
Watch this video to see just how to run this automation in Clay:
In Clay, use this template or follow the steps below...
Use the Sendspark Clay enrichment to create AI-personalized videos
Add a column for "video link," so you have a way to verify that videos were successfully generated before adding contacts into the Lemlist campaign
Then, use the Lemlist enrichment to add contacts into Lemlist campaigns. Make sure to use this run setting to only add contacts after their videos have generated.
Since we already have the Sendspark video placeholder snippet in Lemlist, that is all we need to do!
The emails will update with the correct video when the emails send out, the same way that {{firstName}} & {{companyName}} get updated with the correct data.
You can hit "preview" to preview the video email as it will look for your contacts:
Additional Notes
This guide is assuming that you are currently use Clay, and want to run your automation through them! If you do not use Clay, you can run this automation through Sendspark Automated Workflows instead to use fewer tools.