Find leads in Clay

Automatically Generate an AI-personalized video with Sendspark

Send in a LinkedIn message or Connection Request via LaGrowthMachine

First, you'll want to identify your leads in Clay. In this tutorial, we're using the webhook from RB2B to add people who visit our website to a Clay Table. You can use any leads in Clay for this automation though!

Then, you'll use the Sendspark + Clay integration to generate AI-personalized videos. If you don't know how to make AI-personalized videos in Sendspark, start with this guide on how to make dynamic videos.

Once your first video generates in Clay, you'll see the status updated to "✅ Success." Click on this, and make a new column from the value "Video Link"
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You'll use the "Video Link" in your LinkedIn message or Connection Request to send a personalized video to your prospect in the next step.

Use the Clay Enrichment for LaGrowthMachine to add this prospect to an audience in LaGrowthMachine. Make sure to map in the field "Video Link" to the LaGrowthMachine "Custom Attribute 1"
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In your LaGrowthMachine workflow, use "Custom Attribute 1" where you want to send the Sendspark personalized video.
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To finalize the automation, make sure that when leads get added to the audience you're using in Clay, they will get automatically enrolled in your LaGrowthMachine workflow.