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HubSpot+Sendpark App: Send Videos in Workflows

Learn how to automatically send AI-personalized dynamic videos in HubSpot workflows using the Sendspark integration for better

Bethany Stachenfeld avatar
Written by Bethany Stachenfeld
Updated yesterday

The Sendspark + HubSpot App Integration makes it easy to automatically send AI-personalized videos in HubSpot emails.

How to Automatically Send AI-Personalized in HubSpot Workflows

1. Create Your Dynamic Video in Sendspark

Go to the dynamic videos tab in Sendspark.

Click on "Create Dynamic Video," and follow the steps to create a dynamic video campaign.

Here's you'll be able to take one video and use placeholders (i.e. "contact first name") that will get updated when you import your contact information.

2. Set Up Your Workflow in HubSpot

The goal of the workflow is automatically send dynamic video emails in HubSpot as soon as contacts are added to the Sendspark Dynamic Video Campaign.

HubSpot workflow canvas showing Sendspark Dynamic Video Generated trigger and email action

There are 2 important pieces of this workflow:

A) The Trigger: Dynamic Video Generated

The trigger indicates when someone should be enrolled in this workflow. In this case, you should use a "Filter Criteria" trigger: Sendspark Dynamic Video Generated for Contact

This basically means: when a contact has a video from that campaign generated for them, enroll them in this HubSpot Workflow!

I. Click to "Set Up Triggers"

HubSpot workflow trigger setup menu with enrollment options displayed

II. Use the option “When filter criteria is met”

HubSpot filter criteria selection showing When filter criteria is met option

III. Use Sendspark → Dynamic Video Generated for Contact properties

HubSpot property selector displaying Sendspark Dynamic Video Generated for Contact properties

IV. Select “Dynamic Campaign Id”

Use the Dynamic Video Campaign ID of the campaign you just created. (You can find the Dynamic Video Campaign ID in the URL of your dynamic video campaign between the slashes after “edit-v2”)

HubSpot workflow showing Dynamic Campaign ID field selection in filter criteria

V. Paste that value in HubSpot

HubSpot workflow trigger configuration with Dynamic Campaign ID value pasted in field

Boom! You have your trigger set up.

Now, let's create the dynamic video email that you want to send when the contact matches the trigger.

B. Create Email in HubSpot

I. Create a new marketing email.

II. Add an HTML module.

You will need to click “more” and then “HTML - Email”

HubSpot email editor More menu expanded showing HTML Email module option

III. Add Sendspark Share Snippet to HubSpot email.

From Sendspark, click “Share Campaign” and then “HubSpot Marketing Hub”

Sendspark Share Campaign menu with HubSpot Marketing Hub integration option highlighted

IV. Paste that right into the HTML code block in HubSpot

It will look like a broken image – that’s okay!

You can preview that email with one of the contacts from your dynamic video campaigns to make sure videos are rendering correctly

HubSpot email editor HTML code block displaying pasted Sendspark share snippet code

V. Publish your email so you can use it in automation.

3. Publish HubSpot Workflow

Go back to your workflow, add your email as a step.

HubSpot workflow canvas showing email action step added to automation workflow

Now, you can Review and Publish your workflow.

Make sure to use the option "Yes, enroll existing contacts who meet the trigger as of now" to include all of the contacts that you've already generated videos for in Sendspark.

HubSpot workflow publish dialog with enrollment option for existing contacts selected

Now, whenever you add a new contact to that campaign, they will automatically get the video email sent to them!

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