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HubSpot Guide

Learn how to integrate Sendspark with HubSpot to send personalized videos in emails and track viewer engagement data seamlessly.

Bethany Stachenfeld avatar
Written by Bethany Stachenfeld
Updated yesterday

Sendspark makes it easy to send personalized videos in HubSpot emails. Here are some things you can do:

  1. Send Dynamic Videos in Marketing Hub

  2. Send instant videos with the Chrome extension

  3. Install the Sendspark Native app in Hubspot for Workflows

  4. See viewer data & analytics in HubSpot

1. Send Dynamic Videos in Marketing Hub

For more details, read the article for sharing dynamic videos in HubSpot Marketing emails or sharing dynamic videos in HubSpot Sales Sequences.

For a deeper understanding of regular and dynamic videos, refer to the 'Understanding Regular and Dynamic Videos' section above.

2. See viewer data & analytics in HubSpot

We have a specific article for this process:

https://help.sendspark.com/en/articles/5809352-instant-integration-hubspot-chrome-extension

3. Install the App in HubSpot

Head to the integrations section and click CONNECT over the Hubspot App Connection option to follow the installation steps:

https://sendspark.com/settings/integrations

4. See viewer data & analytics in HubSpot

Once your contacts watch your videos, you will start seeing video engagement data in HubSpot.

Here is the data that you’ll be able to see:

  • Video Visited – Tells you that someone visited a video page

  • Video Played – Tells you that someone has clicked “play” on your video

  • Video Watched – Will tell you what percentage of a video someone watched

  • Video Liked – Tells you that someone has liked your video

  • Video CTA Clicked – tells you that someone has click the call-to-action on your video

These will show up as timeline events, so you can click into each contact record and HubSpot and see which Sendspark events have been triggered.

View Sendspark Data in Hubspot

Note – The Sendspark Timeline events are not enabled by default. To see the Sendspark timeline events, make sure to:

  1. Click “Filter Activity”

  2. Select “Sendspark”

Enable Sendspark Timeline Events in Hubspot

You will also be able to use these in lists and automations, so you can reach out to users who have taken (or not taken) certain actions in Sendspark.

The Sendspark + HubSpot App provides many options to filter contacts. Here is what each of them means:

  • Contact Email – refers to the email address of the contact who watched the video

  • Contact Info – refers to the name of the name contact who watched the Sendspark video, if it’s available

  • Creator ID – refers to the ID of the team member in your Sendspark workspace who created the video

  • Creator Name – refers to the name of the team member in your Sendspark workspace who created the video

  • Dynamic Video Campaign ID – refers to the ID of the dynamic video campaign that the viewer watched, if they watched a dynamic video. You can find this by looking in the URL of the dynamic video campaign you have created

  • Dynamic Video Campaign Name – refers to the name of the dynamic video campaign that the viewer watched, if they watched a dynamic video.

  • Occurred – refers to the date that the video was watched

  • Video ID – refers to the ID of the video the contact watched. You can find this by looking for the string text in the video share URL

  • Video Name – refers to the name of the video

  • Video Link – refers to the URL of the video that was watched

  • Watch Percentage – refers to the percentage of the video that was watched

  • Workspace ID – refers to the Sendspark workspace this video was created in. You can find this value in your workspace settings.

  • Workspace Name – refers to the name of the workspace this video was created in.

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