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SendGrid — Send Dynamic Videos

Learn how to send AI-personalized videos in SendGrid with Sendspark. Create dynamic videos that automatically include recipient names.

Written by Dan Delauretis
Updated over a week ago

Sendspark makes it easy to send AI-personalized videos in SendGrid.

So you can create just one placeholder video in Sendspark, and when you send it in SendGrid, every recipient will receive a video with their own name and website in it.

How to Send AI-Personalized Videos in SendGrid

1. Create a Dynamic Video Campaign in Sendspark

Go to the dynamic video section of Sendspark.

Click "Create Dynamic Video" to create a new campaign: https://sendspark.com/dynamic-videos

Sendspark dynamic video section with Create Dynamic Video button

From here, you can add a video and select options to...

  • Use AI to clone your voice, so you can automatically greet each viewer by name

  • Simulate scrolling through different website pages

  • and more!

Dynamic video editing interface with AI voice cloning and website scrolling options

You can also customize video landing pages, so prospects will see more than just the video, and be able to book meetings or take actions immediately after watching.

Custom video landing page builder with booking and action elements

2. Import Contacts

You can create dynamic videos for contacts in a few ways:

  1. Manually type contact data

  2. Import a CSV

  3. Generate videos via automation (Zapier, API, etc)

Contact import options showing manual entry, CSV upload, and automation methods

Once dynamic videos have been created, you'll see them populate, and you can play them to test out the AI and make sure everything looks great.

List of generated dynamic videos with play buttons for testing personalization

3. Share in Sendgrid

To share videos in SendGrid, simply click "Share Campaign"

Then, select "Sendgrid"

Share Campaign menu with SendGrid selected as distribution option

Now, you can take that snippet and paste it into an email in SendGrid. Select the DESIGN EDITOR for a better experience:

SendGrid email editor with Design Editor option highlighted

Once in the email builder section, click on BUILD and grab the CODE module and drop it in the email

SendGrid email builder showing BUILD menu and CODE module selection

Now simply paste the code you copied from the share dynamic video campaign button and click on UPDATE

SendGrid code editor with Sendspark video code pasted and Update button

Now click back on design. And you'll get something like this, a placeholder that will automatically turn into the right video.

SendGrid email preview showing dynamic video placeholder ready for campaign launch

And that's all you need! You can now launch your campaign

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