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Set up a Sendspark Agentic Workflow so Instantly automatically emails each AI-personalized video the moment it’s created. Build a Dynamic Video Campaign as your template, add its snippet to your Instantly email, then chain workflow steps that search for the lead in Instantly, create it if needed, and add it to your campaign, using a router to handle both cases.

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Key takeaways

  • Your Dynamic Video Campaign acts as the template for every AI-personalized video created.
  • Add the Instantly snippet to your email template via Share Campaign → Instantly, pasting it where you want the video to appear. The same pattern works in other sequencers: see Outreach and Salesloft.
  • In the agentic workflow, map at least the email or first name field — both are used in later steps.
  • A Router on the “Search Lead” step’s Lead ID (non-empty) sends existing leads straight to “Add Lead to Campaign” and new leads through “Create Lead” first; enable duplicate checking to avoid adding a lead twice.
Use these steps to have Instantly automatically send videos as soon as they’re created through this automation.

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1. Create Dynamic Video Campaign in Sendspark

This will act as the template for all AI-personalized videos created. Learn more about creating dynamic videos here.

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2. Add Video Placeholder to Instantly Email Template

You can add this placeholder snippet to your snippet to your Instantlye-mail template so it will be changed for every lead. Go to your Dynamic Video Campaign and click “Share Campaign” Search for “Instantly” Click to copy the snippet, and paste directly in your Instantly sequence, where you want your video to appear in email. ​

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3. Create Your First Step Of The Workflow

Go to your agentic workflows, and click on plus icon and choose Sendspark, it should look as in the image below,
​ You can just select your campaign from the dropdown in the Agentic workflow builder or if you ever need to copy it, there is a “Campaign ID” button you can click to copy it. Map the fields you like, we suggest always mapping the e-mail or first name field because we will use them in the next step.

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4. Search The Lead On Instantly

Click on the plus icon and choose action, search for the “Instantly”, choose “search lead” and connect your Instantly account and click on the continue button on the right corner. Then map the contact e-mail from your Sendspark video and click on save.

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5. Create The Lead On Instantly

Click on the plus icon and choose action, search for the “Instantly”, choose “create lead” and hit continue. Choose your Instantly campaign in the first step and choose contact e-mail and first name respectively. ​We will add a router in the last step so if the lead exists, it will automatically go to step 5 and add the lead to the campaign; if the lead does not exist, it goes to step 4 and creates the lead first.
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6. Add Lead to Campaign

Add another step and choose “Add Lead to Campaign” Map your Sendspark Campaign ID to “Lead IDs” section and your Instantly Campaign to the To campaign ID - ID section and make sure to choose “yes” for the check duplicates in the campaigns to prevent duplicates. Lastly, click Save.

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7. Add A Router

Click on the plus icon again and choose “tool” and Router under your second step which is “Instantly: Search Lead”. Add “Lead ID” on the If section’s field and choose Non-empty (with data). Map the 5th step “add lead to campaign” into your “then” condition and your 4th step into your “else” condition and click on save.
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What this means is, if your search finds a Lead ID, it will add that lead to the campaign but if it doesn’t have the Lead ID it will create the lead and then add it to the campaign.
​ This is how your workflow look in the end. You can click on start button and add a prospect into your Dynamic Video Campaign and it will automatically do the all steps for you.

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Frequently asked questions

The workflow starts from your Sendspark Dynamic Video Campaign. When you add a prospect to the campaign and a video is created, the agentic workflow runs the remaining steps automatically to search, create, and add the lead in Instantly.
Map the fields you need, but we suggest always mapping the email and first name fields, because those are used in the later Instantly search and create-lead steps.
The Search Lead step checks whether the contact already exists in Instantly. The Router then uses the Lead ID: if it’s non-empty (the lead exists), the flow adds that lead to the campaign; if it’s empty, it creates the lead first and then adds it. This prevents duplicate leads.
In the Add Lead to Campaign step, choose “yes” for check duplicates in the campaigns. Combined with the Router logic, this keeps existing leads from being recreated or added again.
You paste the Instantly snippet (from Share Campaign → Instantly) directly into your Instantly sequence where you want the video to appear. The snippet is replaced with each lead’s personalized video when the email sends.
Updated July 2026.