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Salesloft - AI Personalized Videos in Cadences

Learn how to automatically send AI personalized videos in Salesloft cadences using Sendspark automation for better engagement.

Written by Dan Delauretis
Updated over a week ago

Follow these steps to automatically send videos in Saleslost after they've been created from any Sendspark automation.

1. Create Dynamic Video Campaign in Sendspark

This will act as the template for all AI-personalized videos created. Learn more about creating dynamic videos here.

2. Add Video Placeholder to Salesloft Email Template

You can add this placeholder snippet to your snippet to your Salesloft email cadence to mark where the video should go.

Go to your Dynamic Video Campaign and click "Share Campaign"

Sendspark Dynamic Video Campaign with Share Campaign button highlighted

Search for "Salesloft"

Sendspark integration search results showing Salesloft option available

Click to copy the snippet, and paste directly in your SalesLoft email, where you want your video to appear in email.

Sendspark Salesloft integration snippet copied to clipboard ready

3. Find The Person On Salesloft

Go back to your automation and click on the " + " icon and choose "action". Search for Salesloft and click on "find person" and connect your Salesloft account.


Sendspark automation workflow with plus icon to add Salesloft action

Map contact e-mail into the Email address field and click on save button.

Sendspark action settings mapping contact email to Salesloft Email field

4. Update The Person On Salesloft

Click on the "+" icon again and hit "action", search for Salesloft and choose "update person" and also connect your Salesloft account again.

Sendspark automation workflow showing second action for Salesloft update person

Once you hit the "continue" button, map the fields as shown below.

Sendspark field mapping interface for updating person in Salesloft

It should look like this in the end and you can click on the save button at the bottom right corner and hit "start" button at the bottom right again to start your workflow.

Sendspark completed automation workflow ready to start sending videos

5. Add Contacts To Your Campaign

Once you start the campaign, you can go back to your dynamic video campaign and add a test contact and track the result from the "history" section of your workflow.

Sendspark Dynamic Video Campaign history section tracking contact results

Important Note: This article assumes that your lead already exists in the Salesloft. If your lead doesn't exists, you should create the lead first.

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