Why Videos in a Dynamic Video Campaign Cannot Be Edited or Combined After Creation in Sendspark
Dynamic video campaigns in Sendspark are a powerful tool for personalized video marketing. However, there are specific limitations to how these campaigns handle video updates. Below is a detailed explanation and guidance regarding these constraints.
Editions
In Sendspark, you cannot edit a video or combine it with another video after it has been added to a dynamic video campaign. Any updates or changes to a specific video will not automatically reflect within the campaign once it's been set up. However, campaign-level edits can affect how dynamic elements function in future video generations, enabling updates to template text or design choices but leaving previously shared videos unaffected.
Why This Restriction Exists:
Campaign Integrity: Ensuring the consistency of dynamic campaigns is critical. Any inadvertent changes to videos can disrupt the user experience, personalized messaging, or analytics.
Technical Infrastructure: The videos connected to a dynamic campaign are essentially 'locked' to preserve the dynamic elements and ensure compatibility.
Best Practices for Dynamic Video Campaigns in Sendspark
1. Combine Videos in advance
Make sure to merge all the videos you want to include before connecting them to a dynamic campaign. This guarantees a cohesive message across all layers of your campaign.
2. Edit Content Before Campaign Creation
Review and finalize each video before adding it to a dynamic campaign. Any edits or adjustments must be completed prior to uploading into Sendspark’s campaign builder.
3. Validate Campaign Setup
Once your videos are ready, preview your campaign for any inconsistencies or potential issues before launching.
How Team Collaboration Works for Dynamic Video Campaigns in Sendspark
Visibility of Dynamic Video Campaigns
All dynamic video campaigns created within a workspace are automatically visible to everyone in the respective team. This ensures transparency and allows all team members to view and manage campaigns created by others.
For example, if one team member creates a new campaign, all others in the workspace gain instant access to view and manage it.
Editing Permissions and Change Impact
Dynamic video campaigns in Sendspark support collaborative editing. However, edits only apply to future videos within the campaign. Videos already generated and shared remain unaffected by changes.
Future Videos: Updates to template elements or text fields affect only new videos generated post-editing.
Existing Videos: Personalized videos previously shared are not altered, ensuring consistency. Understanding these rules can help teams coordinate changes effectively without disrupting existing content.
FAQs About Dynamic Video Campaigns
Can I replace a video in a campaign after it’s published?
Currently, replacing a video within a live campaign is not supported. However, you can make campaign-level edits that will apply to videos generated after the changes. For significant revisions, drafting new campaigns with revised content remains the best approach.
By carefully preparing video content beforehand, you can make the most out of dynamic video campaigns in Sendspark and avoid unexpected limitations. Planning ensures a smoother campaign workflow and better engagement with your audience. Adopting collaborative practices by utilizing shared visibility and understanding edit limitations can further enhance teamwork and efficiency in Sendspark's dynamic video campaigns.